Whenever someone would look for a specific product or service, chances are that person may not be flipping the yellow pages from the directory. Instead, what the person will do is quickly run a search on the internet.
Having an online presence is a must-have nowadays due to the influence of the internet and the World Wide Web. If you want to be relevant and visible to the people you want to do business with, a website, even just a simple one, is non-negotiable. Unless you invest in a website, your company will never take-off as fast and as high as the ones with their own sites.
Nowadays, even if you don’t know how to build a website from scratch, having a website for your business is more important than investing in printed classified ads that nobody seems to read anymore. The impact of the Internet in our everyday lives has made it vital for any business to have a website of its own.
Still unconvinced? Here are four reasons to build a website for your business:
- Your competitors have one.
If you are in the game and you expect to play longer, better stay with the pack so you won’t get left behind. If you don’t have what the others have, chances are you are giving your potential buyers and investors a reason not go with your business. Don’t give your competitors the upper hand when you can also have what they have, and even go further and do something that they are not doing.
- Everybody expects it.
When people look for a specific product or service, they no longer go to the directories or newspapers or magazines. Instead of flipping the yellow pages, they would just do a few clicks and swipes and run a search from a smartphone or computer. If you don’t have a website for your business, chances are your business is never going to be visible from their search no matter how great you are. If you want your business to be visible to the online world, build a website.
- You adjust to your customers’ schedule.
Your business, unless it’s a 24/7 one, has to close for some time. But for people in cities that never sleep and want to do business at 3 in the morning, having a website means your business information is available to them anytime they need it – without the inconvenience of waiting for the sun to rise or getting up from bed. This gives your business the opportunity to be ‘open’ to potential clients at their own time.
- Reach a wider audience.
A local business will only go as far as the talk of the town and the word of mouths go. But if you have a website, your company will show up in another town, another state, even globally, and customers can still reach you through international channels. It will also be a bigger plus if you do business beyond the borders and the seas through international deliveries and the likes.
Oskar Janso, founder of websitehowto.org, UI/UX designer and developer with over 10 years of experience in digital marketing.