If you’re hiring an ad agency with the purpose of growing your business, you’re putting a lot of trust in that agency. The purpose of the investment is to see results, maybe not overnight, but definitely within a good time. With the Internet and expansion of the digital world, advertising isn’t what it used to be. Simply pasting up a billboard on a busy highway or printing your company logo on pens isn’t going to generate leads and retain new clients. While outdoor and classic methods of advertising are still used and can be successful, a more inclusive approach is better.
As ad agencies are becoming more and more popular, it’s important to identify the best one for your company’s needs. Arguably, the best advertising agency in Los Angeles is Intensify Now, a boutique-advertising agency located in West Hollywood. Intensify Now offers lead generation, lead management, data analysis, web design, and social media management, all great things to expect from a successful advertisement agency. They set a goal for their agency to be able to see tangible growth for their clients within 3 months of working with them. Intensify Now has a company policy of being open with their clients when it comes to strategy, execution, and results. Many ad agencies won’t be able to prove to you that their work is actually driving sales and retaining clients, but Intensify feels that those reports are important for the business relationship.
As mentioned before, Intensify Now, the best advertising agency in Los Angeles offers several services, making it a one-stop-shop for advertising. Below are brief descriptions of each service.
Data Analysis: figure out which market sources are providing a positive return on investment and the logistics of your most profitable clients.
Web Design: having an appealing and highly functional website is extremely important for your company image. Intensify Now creates website landings that are both SEO optimized and functional on mobile devices.
Lead Generation: Intensify can help your company connect with potential clients through different degrees of marketing. Reaching these potential clients will give you a leg up on the competition.
Lead Management: managing these potential leads is also an important part of making potential clients actual clients. Keeping the sales funnel flowing plays an integral role in this.
Many ad agencies that you’ll encounter use outdated technology and approaches to marketing their client’s company or product. It’s especially frustrating when they focus on a single-channel campaign that isn’t working. Using multiple channels will create a wider target audience, target potential customers you didn’t even know were out there, eliminate gaps, and create a more cohesive strategy overall. A successful campaign will pair its original tactics with the new digital methods, something that Intensify Now does exceptionally well.
Ad agencies also often don’t supply reports on how their work is going. Without reports, there’s no proof that what they’re doing is even working. The report should be based on tangible evidence so that they can eliminate the parts of the campaign that are not working, and add to the campaign to fill those holes. Without reports, you could be paying the ad agency for potentially a zero percent increase in your sales. Intensify Now specializes in these sorts of reports, and you can see them outlined on their company website. They even set a goal to display tangible evidence that their data-driven advertising is working in as little as 3 months from the start date.
You should also expect your ad agency to treat you like a client, not a customer. A customer is someone who buys something from you and that ends the relationship. A client, however, deems that the buyer and seller are in a business relationship and should communicate effectively enough to make that relationship the best it can be on both ends. As the client, you want to know that the agency cares about its work they’re doing for you. Intensify Now takes pride in their partnerships and places a great emphasis on client relationships.