Have you ever gone out to a tourist attraction? If you do, you might find a little shop that are selling souvenir. Most souvenirs are actually handmade. For example, in the beach, we might see accessories such as necklace, bracelet, etc made of sea shells. There are many other kinds of souvenir depending on its location. Handycrafts like this actually can be turned into business. Many people often do a recycle. With their creativity, they change something unused to be a new thing. If it is produced in mass, we can sell it to the others. Unfortunately, some of us might have no idea how to do it. Do not worry since we provide some tips on selling handycrafts for you.
Determine Your Marketing Target
The first thing we need to do is deciding what will be our marketing target. Is it important? Well, of course. The reason is because if our target is right on the spot, we can promote our products more efficiently as well as effectively. In this case, there are to targets that we have to determine. Those are products and customers.
Promote Your Business Corresponding the Marketing Target
The next part is promotion. It is another crucial part of marketing. We can do it in various ways like flyer, tabloid, magazine, etc. In our opinion, since this is all about handycrafts, the best way to promote is via the Internet. Most people around the globe must have been using it quite often. Therefore, we can spread our business through an official website, blog, or even social media.
Produce Creative and Unique Products
Although it is not a big business, it is still quite competitive. Due to this fact, we must create crafts that is really unique. Why does it have to be unique? That feature could attract people to buy our product. Usually, crafts do not require big budget since they are as a result of recycle. So, try to find something that is unused and change it into something different. For instance, we can make a use of thrifts and turn it into cute rag dolls. Or, we may collect a number of ice cream sticks to build a miniature house or other constructions. Remember, there is no border here. Just use your imagination to create many picturesque crafts.
Give An Achievement to Loyal Customers
If we have some loyal customers, try to give them an achievement. It can be in a form of discount voucher. This method will encourage them to buy some more of our items. Alternatively, we can also give them a discount or even free stuff if they could invite two or three new customers. If this goes so well, our business will go up drastically.
Cooperate with Other People
Once we have done all tips on selling handycrafts above, we may continue it with cooperation. Working together with other people that are related to crafts can extend our business. As an example, we may work with salon or event organizer for wedding and birthday party. Business like these usually demand some souvenir for their own customers. If we are lucky enough, their clients might like our products and intend to buy some.