How to use Facebook Video Features to Promote your Business

When used properly, Facebook is an effective tool that can do wonders in generating explosive growth for your brand or business. 

If you’re like most other businesses on the platform, you use Facebook to: 

  • Build a loyal following 
  • Drive traffic to your site 
  • Increase brand awareness 

You’re probably already creating great content, have SEO proofed your descriptions and posts and also use the platform consistently. 

But if you’re not already utilizing Facebook video features to promote your business, you are missing out on organic and impactful ways to reach your target audience. 

Facebook is the most popular place for businesses to share videos, with 81 percent choosing to share them on the platform rather than to show them elsewhere. Follow the steps below to effectively use Facebook video features to generate clicks and leads for your site. 

#1 Directly post videos onto the site

The simplest and most straight-forward way to use Facebook’s video feature is to directly upload videos onto your businesses Facebook page. 

Choose to upload the videos straight from your computer or mobile device rather than sharing them from another site such as YouTube or Vimeo. 

These are favoured by the platform and stats show that interactions on ‘native videos’ are four times higher than those shared across from YouTube. 

Make sure that you don’t neglect the caption of your video. This will draw viewers to in and short be short, snappy and impactful. 

#2 Create Square Videos 

Videos uploaded directly onto your newsfeed should be square to ensure maximum impact. Square videos take up 78 percent more screen space on a Facebook users mobile device and mobile views are up 233 percent since 2013.  

These videos far exceed those that are landscape in terms of engagement, likes and shares. Use sites like Animoto and After Effects to format your videos in this way. 

#3 Utilize Facebook Live 

Facebook Live is a live video streaming feature that allows you to connect with your audience in real-time in a way that feels genuine. You can use this to interact with your audience and answer any questions and queries about your products or services. 

Write a description of your video that will capture your audience’s attention and get them to click. 

Facebook Live can also be utilized to inform viewers about your business and what you can do for them. It can provide practical instructions on how to use any products. 

Facebook live videos remain on your profile for your followers to view, so it is also a way to create unique and engaging content for your page. 

Facebook Live can also be used as a way to let your followers in on an event that they are unable to attend in real life or to share updates that are specific to your niche. 

#4 Don’t neglect Facebook Stories 

Facebook stories a new feature which allows users to share images and videos that disappear after 24 hours. It works in a similar way to Snapchat and Instagram stories. 

While videos that appear on Facebook stories are only temporary, they should not be underestimated as part of your social media marketing campaign. 

Users are slowly moving over from spending more time on their newsfeeds to spending time on their Facebook stories. To capitalize on this your business should regularly utilize the Facebook stories feature. 

You can also use the Boomerang feature on Facebook stories to make videos that appear like gifs. 

Make your Facebook stories personal and use it as an opportunity to showcase the unique tone of voice of your business. Ultimately this will lead to a loyal following that believes in your brand and this will then generate a greater number of sales and click-throughs. 

#5 Make the first three seconds memorable 

Whether you are sharing a Facebook Live, using Facebook Stories or simply uploading videos to your feed, you should make the initial three seconds of your video as memorable as possible. 

This is the window that you have to draw in your audience and encourage them to pay attention to you and your business. Make it visually appealing, funny, heart-warming or shocking. The idea is to invoke emotion or interest. 

Make sure you have a great video thumbnail and also start your video immediately. Don’t waste your audiences precious attention on introductory title screens. 

#6 Get them sponsored

Overall the best way to promote your business on Facebook is by using the platform’s paid-for features. Paying to advertise a video you upload to your page will make it appear on newsfeeds across the site. You are able to target your specific marketing group and choose the times you want the post to appear. 

Instagram Stories also now has a sponsored post feature which is another effective way to reach an audience that you would otherwise have no access to. 

Let the Facebook algorithms work in your favour and use Facebook paid marketing strategies to promote your business. 

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