Taking your business online seems easy enough. You just create a website and watch the traffic roll in, right?
Unfortunately, things are never that simple.
To really make the online world pay off for your business, you need a little bit more work and behind the scenes magic.
Don’t panic though. If you’re not seeing the traffic you wanted, it doesn’t mean your website is a failure. There might be simple mistakes that you’re making that are damaging your success.
Ready to get more visitors to your site? Here are the top 5 reasons why you might not be getting enough traffic…
- You’re not giving your visitors enough value
If you’re not getting enough traffic, it may be because your users don’t understand what they’ll actually get from your website.
Every user is thinking about what’s in it for them. You need to tell them exactly what that is.
Just think about every website that you go on. There’s something specific that you need from every one of them, whether it’s information, entertainment or to purchase the items that you need.
They all fulfil a purpose. And you need to make sure that your website does that for your customers.
So, think about what it is that they want. Think about the questions they might have, the information they’ve been searching for or the service they need to solve their problems.
Give them this on your website, and make it obvious. Tell people what they can expect in your headlines, meta descriptions, social media and in your advertising.
This won’t just increase your traffic, but it will also get users to stick around for longer. After all, 79% of people who don’t like what they find on a website will search for something better.
- You’re not getting the best use from your keywords
Keywords are important for SEO (Search Engine Optimisation). For those of you unclear, this is what helps get you found on search engines and send traffic to your site.
The problem with SEO is that there’s no clear, straightforward guide to what works. That’s because search engines keep the secret to their algorithms under lock and key so no one can cheat the system.
However, there are rules and guidelines you can follow. The most important is that the more relevant and useful your site is to your customers, the better your SEO.
The same is true for your keywords.
To increase your SEO and get more traffic, you need to target keywords that are relevant to your customer.
Think about what it is they’ll actually be searching for and use this as a basis for your keywords.
Once you’ve got your keywords, incorporate them naturally in your content.
Don’t try to get them in as much as possible or put them in places where they’re not relevant. Search engines don’t like this – and your website will be punished for it.
You can read more tips on how to increase your SEO here.
- It’s not fast enough
One of the qualities that Google use to rank their websites? Website speed.
That’s because, in today’s information age, users want access to almost everything instantly. We’re not prepared to wait around anymore – so search engines will reward websites with quick loading times by ranking them higher in search engine results.
There are a number of actions you can take to increase your website speed, including compressing files and images, choosing the right hosting service and removing any unnecessary, high-data elements from your website.
Website speed won’t just affect your rankings and traffic. It can seriously damage your bounce rate and conversions.
Don’t believe us? Well, here’s a stat you need to know.
If a website takes more than 3 seconds to load, 40% of users will abandon and 80% will never return.
Just 3 seconds. That’s all it takes to lose nearly half of your visitors if your website isn’t up to speed.
- There’s a problem
This point may seem obvious, but it’s an important one to make.
One reason why you might not be getting traffic to your website is because there’s a problem, such as a broken link, that prevents them from loading up your website. This means that your users will be faced with a 404 error, instead of the content they were expecting.
It doesn’t just stop visitors now, it can also put them off for the future. After all, why would you return to a site you know didn’t work for you last time?
The key lesson here?
Don’t just assume everything is fine with your website. Do your testing and make sure everything is working the way it should be.
- You’re not making the best use of your advertising
Advertising is one of the best tools you have to increase traffic to your website.
However, the problem with PPC (pay-per-click) advertising is that there’s often a steep learning curve involved in getting the best performing adverts. So, you might be making common mistakes without even realising it.
Generally, great performing adverts are made from these key elements:
- An engaging headline designed to capture attention
- A short description, highlighting some of the benefits and values of your company
- A URL, taking your users to a relevant and targeted page on your website
But the true secret to getting the best use from your PPC campaigns is to build adverts targeted around your customers.
So, target keywords and locations that they’re likely to be in. Tell them the benefits and what’s in it for them in every advert. Speak directly to them and use all this encourage them to visit your website.
Follow these tips and you’ll be boosting your traffic in no time at all.
Want to boost your traffic? Put your customers first.
When it comes to boosting your traffic, there’s a core element that you need to focus on: your customers.
Think about what your customers want and make sure your website provides this, without making them wait for it to load. Use the keywords they’re more likely to be searching for to find this and tell them exactly what you’re offering in your advertising.
What’s more, this should help ensure that the traffic you do get is coming from users who are more likely to be interested in your product or service. This means you’ll also be likely to boost your conversions, meaning better profits and success from your website.