The success of a marketing campaign depends on the data you collect about your target audience. No matter how carefully you approach this process, it’s possible to get stuck with the wrong information. According to Experian, 91% of companies suffer from common data errors, including incomplete, missing, and inaccurate data
Invalid contact details lead to high campaign spending and lower efficiency. When it comes to phone numbers, it’s important to use a validator tool to make sure you are spending your time, money, and efforts correctly.
What is a Phone Validator?
A phone validator is a sophisticated program that examines your phone list to discover:
· Typos and errors
· Fraudulent sign-ups
It checks your phone number list against the database of hundreds of telecom providers in different countries.
Different tools have different additional options. For example, a phone validation tool by Byteplant can verify the phone number at the point of entry, so invalid information never enters your list in the first place.
These validators can check numbers in real-time or cleanse your list once it’s compiled to avoid mistakes during your marketing campaign. Many of them come with a free version so you can check how the tool works on a small scale.
While it’s possible to cleanse phone numbers manually, the process can be long and tedious. Phone validators take seconds to complete their work and provide a full analysis of your phone number list.
Phone Validation Benefits
Phone validation tools come with a variety of benefits for your marketing campaign.
1. Cutting costs
Every time you dial a number, you spend money. By dialing a wrong number, you are spending both time and money.
A phone validator tool can help you cut marketing costs by eliminating calling mistakes. Even though it only takes seconds to understand that the number is wrong and hang up, on a large scale, it can rob you of hours.
2. Improving customer experience
Calling wrong or expired phone numbers moves your attention away from existing customers. By cleaning your phone list, you can make sure your customers are getting the most out of your marketing effort.
3. Sending efficient messages
If you don’t verify the number before sending a text message, you could be reaching the wrong recipient. While it may be annoying for the person, who doesn’t expect the message, it’s even more damaging for the consumer you never reach because of that mistake.
Cleansing your phone list can improve the efficiency, speed, and quality of your text messaging campaign.
4. Higher conversion rates
Determining that the phone number is accurate and valid allows you to calibrate the precision of your marketing campaign. If you reach the right potential customer every time you make a call, you have a great opportunity at raising conversion rates.
5. Important information
Phone validators don’t just clean your phone list, they provide important information about the recipient, which you may use for your further campaign efforts.
Without a phone validation tool, you risk increasing costs and decreasing the efficiency of your marketing campaign. A validator can keep your phone list clean, allowing you to reach the right people at the right time.