Marketing is very important to introduce a product to consumers. There are many ways and media that can be used to market a product, such as installing fish in print and online and electronic media. Media marketing will be discussed this time is email marketing. We would often see advertisements of products that suddenly appear when we open up the Internet to log into the email that we have. Often appears incoming notification emails to us.
Email marketing is a way to market the product we have to use the media email (electronic mail). Email marketing will be delivered to the destination email to promote products to consumers who already have or new customers. With email marketing in addition to offering products owned, manufacturers could also relate to the consumer continuously for long periods of time.
There are several types of email marketing is usually done by the manufacturer, such as: Direct mail is send a message to the list of consumers directly with lists of products offered. In direct mail promotion may contain texts or web producers. However, many manufacturers are wrong in using this type of email marketing. They will continue – constantly sending emails that much, so instead will be spam into consumer email. Spam is certainly to be overlooked and tend to be removed by the owner email. Retention email is an email sent to the old customers to keep in touch with the manufacturer. it is very important for the continuation of consumers and producers. Advertise on Email and Other People is one form of email marketing is effective in online marketing. For those of us who do not have a lot of customer lists, we can use other people’s email list to promote of our products. Of course, with offers of mutual benefit between manufacturers and others for helping us. Do email marketing advantages are as follows:
• Email marketing can be opened via Smartphone anywhere and anytime. No doubt the sophistication of communication tools is also balanced with the needs of our supporting media such as email.
• Email marketing can deal directly with the consumer email. Because of the producers sent email marketing to the consumer email directly.
• Email marketing is cheap and easy. We do not need to pay expensive to create an email, just need a little quota we could send multiple messages to many consumers.
• Information Sent Faster. Within seconds, the bat can email us directly to the destination. Unless there signal problems from the server when delivery, we need extra effort to repeatedly send the email.
• Able to establish good relationships with consumers. Because directly sent to the owner of the email, it will connect directly with consumers.
• The success of a marketing campaign can be known. Typically consumers receive email marketing will provide feedback to the manufacturer.
In doing email marketing for your business would still need another strategy to be a success. By looking at some of the advantages of the above we can know that email is still be an effective medium to reach consumers. Email marketing also helps you to build a long lasting business relationship with target consumers desired. With email marketing, consumers will be loyal to your business through attractive promotions.