Optimizing Your Twitter – How To Do It

When it comes to optimizing your Twitter for SEO in Ottawa, there are many options available to you. After all, this social media giant has been around for quite some time, and it has become a vehicle for brand engagement in recent years. Unlike many of the other social media platforms, Twitter lets companies express themselves and craft a brand image that engages users and customers alike.

As a result, there is a need for your company’s profile and account to be the best possible version of themselves. This puts it on the same footing as the competition and the most successful brands on the market. But, just talking about optimization is not nearly as good as concrete tips to do it, which is what we provide below.

Optimizing Your Twitter Profile

Before you can even begin to optimize your tweets for SEO in Ottawa, you must first optimize your Twitter profile. There are several steps that you should take to make your profile stand out from the crowd, but the most important thing you can do is complete it entirely.

Consider using a profile picture that represents your brand. Many people will use the profile picture of an account to learn all they care about regarding it, so it helps to make it bold, simple and easy to recognize. One of the best pictures you can use is your company’s logo, but if it contains a lot of text or intricate elements, you may want to consider a simpler version.

Along with your profile picture, the header image on your profile should also be optimized. A mainstay option is a great choice, but consider using more time-sensitive banners as extra promotion for a particular deal, sale or product.

Other important steps for you to take during Twitter optimization pertain to the information you present in your profile description. You have limited space, so make sure you carefully consider what you’re putting there, but ensure you actually do put something. Make sure that you add a location to your profile as well, since it helps Google recognize your business and can give a little bump to your Ottawa SEO efforts.

Optimizing your Tweets

With an optimized profile, you can begin focussing on your company’s tweets. For such a small amount of characters, there are a fair amount of considerations to make. One of the most important choices surrounds the mainstay of the platform, hashtags.

Using hashtags can help your posts get more traction, and they also help identify them. You want to make sure that they are relevant to your industry but not so specific that they accidentally direct your traffic to a competitor. Similarly, you want to optimize the number of them, as too many will actually put people off from retweeting.

This brings us to a relevant point on tweets, which is that engagement and links don’t mix. Data suggests that the tweets that gain the most traction don’t have links, which makes sense when you think about it. Things that stay on the platform are more widely circulated than those that redirect to another website. 

Next, let’s talk about how often you should post. Some (crazy) people suggest that 30 tweets a day is optimal, but the reality is much lower than that. Generally, five or so tweets per day is enough that you maintain relevance without suffocating or annoying your followers. Also, don’t think that you need to have something fresh and new every time you tweet. A bit of variety on the same topics is fine.