Many businesses are looking to expand and grow their business. Do you want your business to expand past your current borders and enter the global marketplace? There are many ways for marketers to take their businesses international, but one of the most effective methods is International SEO.
Looking for a comprehensive guide to rank in the search engines for every country, but you don’t know where to start. It’s not as difficult as it may seem. In this blog post, we will discuss how you can implement SEO strategies successfully to grow your company.
It would help if you kept in mind a few things when designing and optimizing your site for international SEO, such as using multi-lingual content and translating all of the information on your website into each language that customers speak from that region.
Steps to Get Started with International SEO
Here are the steps to get started with international SEO:
1. Keyword Research
An often overlooked yet extremely valuable step when optimizing content globally. Keyword Research provides insight into what people outside your country search for when looking to purchase something from the internet.
Conduct keyword research to determine the most popular keywords in your industry and how many people are searching for them every month. You need keywords that will rank at the top for international searches while still relevant and valuable to readers worldwide.
It is essential to use tools like Google Adwords or SEMrush to analyze what terms are being searched on in different countries around the world and how difficult it will be to rank high with them.
2. Localization and Translation of Content
It is essential to consider both what you are writing about and who you want to read it. Do not just focus on English speakers, but also think about German speakers in Germany or French speakers in France!
You need to consider what people who speak that particular language are searching on Google so you can rank higher in SERPs when they do searches. This will help get more traffic to your website as well since these searchers are looking specifically for websites like yours with their regional specifics added to them.
3. Include Robots.txt files and hreflang Tags to Optimize Rankings Worldwide!
Any website owner should have never overlooked these because they directly affect your site’s visibility in an algorithmic sense! Robots.txt files tell crawlers where not to go so there are no duplicate pages indexed (so you don’t get penalized), while hreflang tags tell browsers where different versions of the same content are located.
4. Avoid Machine Translation
The quality of machine translation has improved significantly in recent years. However, it is still not as good as a human translator can be. For example, if we translate “machine” into Spanish using Google Translate, we get “Maquinaria.” Would this make sense in context? Probably not!
So, if you want your company to grow internationally, you should avoid using machine translation when doing international SEO because the quality of the result will suffer significantly due to the limitations in technology currently available for this task.
5. Remember Keywords & SERPs Vary from Country to Country
As an SEO professional, you are probably aware that different countries have different search engines and may rank pages differently. That means keywords will also be varied from country to country. In other words, the intent of users searching the same query on the internet varies from country to country.
The great thing about international SEO is that it only takes a little bit of work to rank your website higher for specific countries. It’s well worth investing time and energy into this because getting your site ranked high on Google can have some amazing benefits, including increased traffic from people looking for products or services offered by you.
If your company isn’t doing international SEO (search engine optimization), you may miss out on some significant revenue opportunities in the future!