A mobile site is the part of the completely developed website. They are designed especially for the handy devices like smartphones and tablets. These mobile sites allow the users to access the web contents even in the poor data connection and they have no burden in downloading the data. Whereas, the mobile applications have to be downloaded from the platforms like Google Play store for the android users and App Store for the iOS users.
People can access a mobile site without any struggle or restriction, on the other hand, mobile apps are very helpful to the people who use for the particular service or purpose; foe example, for booking cabs, for texting, mobile recharge, etc.
At present most of the tech companies started building apps to get more and more downloads, so that they can increase their customer loyalty. Mobile sites play a vital role in engaging the customers and they will be popular soon. For the people, who have the plan to run the venture or the one who plans to attract and serve the mobile customers, then building a mobile site will be a best choice for them.
The following reasons will explain the importance of the mobile sites in today’s world and what are its purposes in the present world.
Freedom of use
In order to use the mobile apps in a free and non-restricted manner, users have to download that particular app, which they need and update it frequently, when the new update is available. But, this situation doesn’t happen with the mobile sites, user can visit the site whenever they wish, and they don’t have the problem of blocking the memory, users can just visit at the times of need for the particular site.
Reach and visibility
As the mobile apps are listed only in the Play Store or App Store they have a limited visibility and reach. On the other side, mobile sites are listed in all most all the search engines, they have greater visibility. Mobile sites may help with higher traffic, when compared to the mobile applications. And the main site can be diverted to any mobile site without causing any trouble. But this is not possible in the factor of mobile applications.
If people like the content on a particular site, they may ask their friends to visit that web page. Even, the publishers can direct people to another blog, website, email or to the print resources. And the advertisements may direct people from one site to another. Mobile applications will not have such chance.
It is known to everyone that, the cost of development of the mobile site is very much cost effective than the mobile apps and the time taken to develop the mobile site is much more less than the mobile application. Because developing a mobile app requires more coding and they should exactly meet the customer requirements. Sometimes it is a tedious process also. Developing a mobile site is not that much complex than developing a mobile application. So the development cost and the development time will be reasonable for the mobile sites.
With the initial launch, the cost of the mobile app doesn’t end, sometimes, it is the beginning of such costs. For the updates, the company or the entrepreneur has to spend some huge amount of money; not only for the updates, they have to spend separately for the testing, fixing bugs and for the other maintenance charges. All these cases are very limited for the development of mobile sites.
If a person plans to launch a gaming platform, which runs on all the devices, then developing a mobile site will be the best choice for that person.
Things to avoid while developing a website
Now-a-days, most of the people know the importance of the mobile sites and their friendly nature too. Most of the population uses the mobile devices to access internet each and every day. And the rate of the internet users increases day by day. With this, bringing transition in the websites is really a challenging thing. Business owners will develop a site, in a way to increase their business’s performance.
Here are the tips that one should avoid while developing a website.
• Converting desktop sites into the mobile site version
Many of the business people think that, converting the desktop website into the mobile friendly one will be the effective way to reach among many people, and it looks like a logical decision; but the real fact is that, it doesn’t translate well. The best way is that, the business owners can shift to the devices that are used for the purpose of satisfying the user’s needs, rather than following a certain standard.
Mobile users have a lower attention time than the desktop users; hence, they spent less time. Most of the mobile devices have smaller screens and they can be used while they are on their way to the work place or to some other place. In such case, if these sites are provided with high content and images, then these sites will be flooded off and people will have the less chances of visiting such sites.
The internet connection in the mobile devices is slower than the desktop devices. Users understand this situation and they are seeking for a better solution to load the page quickly. The website should be designed in such a way that, they provide proper navigation and people have to be directed to the proper path, where they can find the requested search. And the contents should be related to the user’s search, rather than educating or entertaining the user. They should get exactly what they need through the search.
Designing the mobile version of the site from the desktop site’s analysis
Many experts have given suggestions regarding the best use of the company’s analytics to adapt for the designs. Most of the people are not telling the companies to improve more on mobile devices performance. The use of desktop will be more different than the mobile usage. So, that will not be the better choice for making the design or the structural changes based on the desktop’s analysis.
The companies have to collect the data from the mobile users and make changes or developments accordingly. The developers should always remember that, people browse through the internet in a completely different manner while they are using it in different devices. For browsing, people will be using thumb or the pointing fingers and they will be sliding their fingers for scrolling the page and on the desktop they will be pressing the down or up navigation buttons.
Building a mobile dedicated site
Some of the marketing sites have requested their clients to develop a mobile site that is separated from their desktop site, so this means that, both the sites will not have the same URL, instead both will be different. There are many cons of implementing this strategy.
First, for the duplicate content, the companies may face the search engine penalties. To avoid this, the company should provide two different contents for both the sites, when the company plans to add something new to the site.
Second, for increasing the traffic, the company has to double their effects; because, the search engines will see the sites as the two different one.
Third, promotion and offline advertisement will be a headache for the company. Increasing the target of the brands through advertising, may confuse the end users, because of two different sites. Using responsive or the adaptive web design will be the wisest choice.
Anand Rajendran is CEO and Co-Founder of Zoplay.com, best PHP scripts development company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company which developed a Zoplay Scripts. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.