The mattress industry is considered as one of the most continuous industries in the world with the first mattress manufactured in the 37th century BC. From the water-filled goatskin beds to the latest online mattress there has been continuous innovation, adoption of technology and change in trends. All these have shaped the current market and will also influence the future too. If you are on the lookout for a mattress and it has been a while since you last purchased one, many things are currently trending in India, here are some of them.
Online retailers are being preferred over traditional brands:
Gone are the days when big purchases were made after making visits to numerous retail stores, comparing every brand and price. Today, most consumers are ready to make any kind of purchase big or small, online. Even a product like a mattress which people thought should be purchased only after testing it in-store, is being bought online.
Many mattress manufacturers like WakeFit are cashing in on this trend as it is a win-win situation for both retailers and consumers. By selling online the product is sold directly to the customers and that reduces the cost of middlemen, sales commissions and other operating costs. The savings the companies make are directly passed on to the customers and they offer mattresses at lesser costs than in stores.
Economic factors helping the mattress industry:
There is good market growth in the mattress market, especially in a country like India due to many economic factors. There is a spurt of growth in household spending, increase in population and also some sectors, like hospitality doing well has helped increase the market industry growth in India. There are many startup companies which are opening budget hotels which have increased the need for affordable but quality mattresses.
More Demand for customized mattress:
There is an increased demand for customized mattresses and many manufacturers are offering them based on the specifications provided by the customer. The customizations may be in size, design, shape or even firmness. A firm mattress or a soft one is a preference that is personal so having options to choose it increases the demand and growth.
Now that you know the latest market trends in the mattress industry it is the right time to know how to choose the right bed as there are many types, sizes, and brands to select from. Here are a few tips to choose the right bed:
- Choose the right material:
Before buying a mattress, it is essential to know the material it is made of as that can be a deal-breaker for some users. The memory foam mattress is the most popular option in the market these days as they offer great comfort and support. But depending on your preference you can choose from other materials too.
- Check for support: One of the primary reasons for back pain among people is the mattress they sleep on. If it does not offer support to the back it can lead to aches and pains. Mattresses made from memory-foam offers great support to the body as it adjusts according to the shape of the body and reduces tension on pressure points.
- Look for comfort: The bed that you buy should provide the right comfort apart from support. A mattress that has the right firmness offers greater comfort. Firmness (soft, medium, firm) is determined by the body type and sleeping position and it varies for every individual.
Set the right budget for your mattress based on the requirements. Buying a cheap mattress is not recommended as that causes health issues and you may have to make another investment on mattress shortly. Having said that, buying the most expensive mattress also doesn’t help. Look for a reasonably priced good quality mattress which suits all your requirements.