Digital Marketing has seen a seismic change in the past decade, with companies investing more and more capital in creating state of the art online platforms for their businesses. Large businesses have been looking towards reputable mobile app development companies to expand their online presence to tap into the global market. The potential for scalability, growth and revenue that mobile apps have brought about have resulted in a disruptive change in the digital marketing industry, with newer and more efficient marketing strategies being developed at a faster rate than ever before. This change in trend has taken the marketing world with a storm, with businesses looking to make their mark in the market and establish themselves as the industry leaders. There are a number of different reasons why the storm of mobile app development has had such a huge success in the business world. From accessibility and, data analytics, personalization and long-term cost reduction to establishing trust within the consumer base is the value that Mobile apps bring to the table that businesses are keen to take advantage of.
One of the key components of a mobile application is to seamlessly infiltrate advertisements and promotions in to potential customer’s mobile phones. This is achieved through push notifications and live ads, which changes the way marketing works. It allows a brand to actively bring their products to the customers, rather than consumers coming to the shop themselves. The impact is as follows, when consumers generally look at marketing campaigns, the first thing that comes to their mind is that they will have to go to a physical location to avail those products. This is generally a passive discouragement or delays the communication between a company and a customer. With mobile apps, what you achieve is the ability to market your product or business and essentially transport your consumers to the product aisles of your shop, in a virtual manner. This means that the choices that consumers make when they are at a shop, the attraction of seeing the different products and variety which acts as a motivating factor to them to buy those can now be brought directly to the customers. This infiltration of a brand into the lives of customers allows digital marketing to carry out its mission successfully, which is to offer value and then motivate people to act on those. By making it so that such a choice is available to be made from home by creating accessibility, brands are more likely to convince their customers to accept the offers than to delay it until they’re at the shop in the physical world.
This infiltration also happens across different platforms. The accessibility of mobile applications allows companies to use social media marketing effectively. As a platform that houses millions of people, business can gain access to these people through this medium and create value that is accessible with a few taps on their phones. This acts as a great motivator, creating a disruptive change in digital marketing.
Data analytics, Personalization and optimization
Businesses have to keep evolving their strategies in accordance to their customer’s activities, their needs and responses. With mobile applications, businesses get access to data with regards to their customer’s activities providing them insight that allows them to not only optimize their application to retain customers but also gives them the ability to reshape their marketing strategies with changing trends and market demand.
This data and optimization is the key to creating more personalized offers and ad campaigns which can be impacted by the demographics of the client a business is attracting. This helps them market and brand their product in a way which meets the eye of their ideal consumer, generating more revenue and providing maximum value to their customers.
This personalization can mean specific solutions to problems a brand’s target audience through their products. This has the potential to encourage more customer engagement, create brand loyalty and help bring more business based on values the business attaches to itself.
While Mobile applications can cost you a good amount of money, in the long run it has the potential to save a lot of time, resources, energy and eventually money. This is because the amount of exposure, outreach and marketing options it opens up, it becomes easier for businesses to generate a large consumer base as opposed to without an application. As a business with millions of followers, an application provides a central point for all customers to gain access to your market, your blogs, your discount offers or vouchers and so on. Without the existence of a central network, the resources and money you’ll need to first get millions of followers and secondly reach out to millions of followers would extend way beyond what it would cost you to get an app developed by an app development company. This is an investment that keeps in mind the long-term value it derives for a business and helps create a platform for customer engagement in an accessible and cheap way.
Digital marketing is predicated on maximum outreach and the best medium of outreach is the one that users are most dependent on or use the most excessively. In 2019, that’s mobile phones and handheld devices. This is why this why mobile app development has become not just an investment or a strategy, it is considered a necessity for businesses.
Integration of VR
Marketing is about creating a spectacle that is eye capturing, immersive and engaging. This is why socially relevant ads have seen far more success in the market than ads that are detached from the real world values, struggles or problems. With mobile applications, the integration of VR allows for digital marketing to expand beyond the current scope of marketing. VR can allow immersive experiences of virtual stores, product visuals and a more experiential and personal touch to marketing. The spectacle of Virtual reality is what holds true power in the marketing world, with technology being more than just a tool. Technology is something people have always considered something to experience and to fuse the need for this experience and curiosity with providing real life value allows for businesses to attract consumers to their brands. This is possible with mobile applications in the modern world and businesses that adapt to this technological framework will have a competitive edge in the market.
Trust is the cornerstone of a B2C and B2B relationship. This involves establishing trust in the services a business provides, the product quality they ensure and the values they associate with. Mobile applications are a stamp of authenticity for businesses. It is an industry standard that speaks for itself, determining a business as successful and trustworthy. This is especially the case with iPhone app development due to Apple’s strict Appstore guidelines. Generally, when users see an application, the existence of the application is a sign of approval of the authenticity of a brand. This helps digital marketers to cash in on this image or reputation to further the message rather than having to establish this trust from the very ground up. This allows for more creative and exploratory ways for product and business marketing.
Jane Collen is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video scriptwriting, ghostwriting, copywriting and social media marketing services. I have worked on too many sites which are related to Tech, travel, health, education, and fitness.