The e-commerce trend shows no sign of slowing down. In fact, it has been proving to be a customer favourite with its increasing and rapid growth every year. In fact, the top 25 ecommerce retailers in the world such as Amazon, Walmart, Macy’s and Target has a combined sales of $159 billion in 2016. Entrepreneurs all around the world see this prospect as an opportunity for success. This is why many businesses offline have made a transition to create an ecommerce store for their business.
Whether you are already involved in the creation of an ecommerce store, the prospect ecommerce world it’s exciting. If you are not yet involved in the ecommerce world, now is the right time to do so. With so many eccomerce stores opening every day, it is important that you strategize the growth of your ecommerce store to enable a steady growth for your business.
- Don’t rush launching your store
The excitement of creating your very first online business leads many entrepreneurs into making premature decisions. This includes the decision to rush the launch of a website. While you do get many opportunities to start a website with the convenience of platforms such as Shopify, it is important that you make a good first impression on your customers. You need to lay the groundwork when you want to setup ecommerce store. This includes as the SEO, content marketing and paid advertising.
These elements are what contributes towards the success of your ecommerce store. To put it in better words, if you have a premature launch, this will cost you many resources in the long run. Having a planned strategy for your ecommerce store will enable you to reduce the hassle and you can grow your business with less worries.
- Go mobile
If your ecommerce store is not created for a mobile responsive layout, you may be making a gravely mistake. Any ecommerce store that looks forward to a long term growth must consider a mobile responsive layout. This is because most consumers today access the Internet through their mobile devices. Therefore, when you are designing your ecommerce store’s layout you must check how the mobile layout looks like.
In fact, if your consumers are not impressed with your ecommerce store layout or have poor experience in navigating through your mobile website, they may choose to go for your competitor with a better mobile design. The optimisation of your ecommerce store for a mobile layout can best be done by a professional ecommerce store designer for best results.
- Provide exemplary customer support
Ecommerce stores must consider methods of customer support. As your business grows, you will need to provide more than one contact point for your customers. In fact, customers rate their experience with businesses through the customer support that they received if they encounter any problems throughout the business transaction. In order to provide exemplary customer support, your ecommerce store must have complete details of your contact person on the website. You can also up to hire a virtual assistant to answer calls and reply emails for you to provide good customer response time.
You’ll find that providing exemplary customer support provides value to your customer and will allow your ecommerce store to look more professional. Customers expect instant replies from the merchants and exemplary customer support will differentiate your ecommerce store from other competitors.
- Work closely with social media
Social media is pretty much very important for an ecommerce store owner as it provides you with an interrupted glance into the lives of your target consumers. There are many ecommerce stores that outsource the process of social media managing to a specific employee but it is important that you, as a business owner must also be involved in this process. Using social media to leverage your business can work in multiple ways. Firstly, you can have a social media login through your website which will increase your conversion funnel through more exposure.
Next, you can also encourage your customers to the your brand ambassadors. The value in a good testimony posted on social media can add much needed credibility for your ecommerce store. You can then collect and share these testimonials on your social media websites to encourage more sales from other website visitors to your ecommerce store. While you can speak praises of your business, your customers’ testimonies have the largest impact on the buying decisions for your ecommerce store. Leverage the power of testimonials for your ecommerce store today and see how it can transform your business.
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