It is undeniable: conveying a convincing picture of a company or business event can be a challenge. After all, shots of people in suits networking at a conference can seem stiff and unapproachable when wrongly staged.
Boring corporate event photography does not only badly reflect the brand of the company – it can also damage the acquisition of new customers. In fact, consumers use images as the primary method to determine the value of an event before continuing to view web pages.
However, there are many ways to take photos of corporate events that are unique and attract potential customers or business partners.
For maximum benefit, let the photographer know where you want to use these images: This can be on the website, in posts on Instagram or Facebook, for example, or in an advertising campaign through banner ads. Physical posters are also common uses for well staged photos.
If you’re hosting an event such as a course or seminar, consider this when requesting shots. Also, if images from an event are used for marketing throughout the year, make sure you don’t find seasonal details in event photography. Here’s a good example: https://www.viennashots.com/
It is also important to take pictures of participants who have fun. This reflects a positive impression of the participants and has an effect on the company image. However, it can also be useful to take more abstract shots that are not aimed at individuals. This is especially true if you also use the image material for marketing purposes. For example, images of a well-attended event room can serve as an unobtrusive background to a target page on the website.
All in all, it can be said that different events always offer opportunities to create good and professional images. The be-all and end-all is to find the right event photographer and to brief them accurately. Thus, well-staged photos that strengthen the corporate image are not an obstacle to the success of the event.