The digital world is full of new ideas and strategies, but the value of old traditional marketing can never diminish. It is as important and effective as digital marketing. It all depends on the target audience.
Ads in newspapers and magazines have the same effect as ads on social media sites, however your brand and product should determine the medium you are choosing to advertise. The strategies that are used for marketing are usually an integration of the traditional vs digital marketing in most cases. The union of both forms of marketing creates a wider space for customers to choose products and brands, and this also creates a relationship of trust between the brand and the consumer.
It is very important that the brand takes its loyal customers from the past along with them, and using traditional marketing strategies ensures that they do not lose any of their former customers.
New mechanics are used to attract more customers, but that does not mean that traditional systems were ineffective. It all comes down to which product should be marketed and were.
Even in this digital age, common strategies like personal selling and old customer advertising have been successful in retaining old customers and attracting new customers as well.
Ads through social media, giving away sample products, surprise giveaways can attract new customers, but combining both forms of marketing would help create greater customer potential and growth in brand name and product sales. Inbound and outbound marketing revolves around social media marketing. Inbound is about attracting customers through SEO and social media marketing, and outbound is reaching the audience through various paid and natural search ads. The limit for reaching people is different for both of you. It is important to know where to use inbound and outbound marketing.
The conventional form of advertising is surely passive while web marketing is active and involves the target audience. Some media work better than other media; so, it only makes sense to use classic and internet marketing techniques and allow the brand message to spread through different mediums.
The interactions and exposure given by the conventional way are much larger than social media marketing. It is important to take the new and old ideas simultaneously to reach a large audience and be in competition.