Getting started with content moderation outsourcing can seem like an overwhelming task, especially if you’ve never outsourced anything before. But with the right preparation and a little know-how, you can easily start outsourcing your content moderation efforts and make more room in your busy schedule to focus on other business goals that are much more important to your bottom line success. Learn how to get started today!
The Upsides of Content Moderation Outsourcing
When it comes to content moderation outsourcing, there are many upsides. Quality control is one of them. One writer can’t possibly be good at everything. For instance, a good writer might have a great sense of humor and great ideas, but they probably aren’t as proficient at identifying problems as an editor would be. Content moderators deal with issues all day long and usually work in teams; that means there is always someone who can help you fix things that don’t look right or just aren’t quite up to par for your audience or industry. This kind of quality control saves you time and energy—and it makes for better content overall!
The Downsides of Content Moderation Outsourcing
Censorship is a sensitive topic. There are rules you have to follow, no matter who your client is or what kind of content they’re trying to moderate. If you work for a large multinational company, these regulations might be more stringent than if you were working for an individual blogger. Because every one of your clients has their own rules and regulations, it’s important that your employees know how they need to operate within each company’s policies. You could get in trouble if you start censoring based on only one set of guidelines, even if that set is yours! That’s why it’s important to consider why we outsource content moderation and learn about outsourcing in general before deciding whether or not it’s right for you.
Tips to Get Good Results from Your CMO
First and foremost, you want to make sure that your content outsourcing provider has a strong reputation for quality. After all, if your outsourced content is full of errors or reads like it was written by a robot, it’s going to reflect poorly on you. When evaluating potential CMOs for hire, look for reviews from other clients who’ve worked with them; that should give you an idea of their overall quality standards. You also want to make sure they’re native-language experts; some contractors will deliver mediocre results in English but provide high-quality output in another language. It’s important that all of your outsourced content is both grammatically correct and well-written so choose a partner wisely!
Common Mistakes in Working With a CMO
According to our friends at JangoMail, there are some common mistakes you want to avoid when working with a CMO. First and foremost, not taking time up front for budget planning. Before you begin working on content for your site and find that you’re over your budget, set a rough budget early on so that you’re aware of what’s actually going on. Another common mistake is underestimating how long it will take to complete all of your content needs up front. Not leaving yourself any wiggle room in your schedule can put unnecessary stress on both you and your team when deadlines loom closer than expected. This can all be avoided by having everything clearly laid out up front!
Finding the Right CMO for Your Needs
Make sure you have a firm grasp on your needs and expectations before starting your search. Do you have a business? A product or service? What role will content moderation play in that business—and where do you want it to go? How many projects will you need done per year, and how many providers are you looking for? You’ll want all of these questions answered before starting your search. Be open about who or what your ideal provider looks like. Don’t be afraid to be picky. These days, as outsourcing has become more prevalent, there are a lot of companies out there that claim they can help grow content moderation teams for businesses. But how do you know which one is right for you?
How We Work With Our Clients
When you first contact us, we set up a call and gather as much information as possible. A lot of times our customers are unclear about what their needs are, and so it’s our job to help them define their problems. We ask all kinds of questions about what is, isn’t working in their existing system, how they generate leads now and how that process could be improved. Once we understand everything that our clients do now and don’t like about it, we can make some recommendations for improvement. This is usually where things get interesting!
Other Ways You Can Outsource Content Work
If you’re interested in outsourcing content, you have some options. One option is to find a freelancer who specializes in writing for your niche and pay them either hourly or on a project basis. For example, if you’re looking for someone who can edit academic papers, try Upwork; if you need someone to moderate comments and manage paid subscriptions, check out Scripted. These are just two of many freelance platforms where you can hire freelancers online; they tend to be easy ways to get started without too much up-front cost. Also, keep an eye out for new startups that claim they can help automate your content moderation process – these could be interesting options as well (and even end up saving you money). Bottom line: This isn’t something I’d recommend doing yourself!