By mid-2021, 4.48 billion people out of the 7.87 billion people comprising the global population utilized at least one form of social media. If you’re in marketing or maintaining a presence as an influencer, this is a crucial demographic. To manage multiple accounts though, whether personal or professional, you need a proxy. So, the natural question is, what are social media proxies?
Also, keep in mind that the impressive metric of 56.8% of the world population using social media is regardless of their internet/device access. So, it even counts your uncle that wraps his TV in tinfoil and refuses to get a PC. When you take that into account, the range is even more impressive than it initially sounded. Are you ready to reach out to them to market your brand?
Reasons Proxies Are Important For Social Media
While there are numerous reasons to consider using a proxy, let’s focus on a few of the highlights in regards to social media usage specifically. I’ll even give them nice little self-explanatory headers for any potentially TLDR-minded folks.
Circumventing Geo-Location Locks
A prime example is being able to access TikTok in the first place, as several countries have completely banned or partially restricted it. By going through a proxy, you’ll no longer be within that subset of banned IPs. Being able to use it like the rest of the world greatly increases your potential audience. All while giving you access to silly little dance videos.
Another use case is when you want to utilize several accounts simultaneously, as mentioned earlier. Most platforms will ban you for doing it from one IP, largely as an anti-bot security measure. However, there are plenty of legitimate reasons to want to use several accounts. For example, managing several different brands at once. This ends up driving people to use specialized bots through a proxy. Ironic, isn’t it?
Depending on the scope of your operations, being able to scrape social media platforms for relevant demographic data can be invaluable. It’s one thing to have someone sit down and interact with your followers, which is great for both you and your followers. But, it’s a whole other game to pull up info on keyword use, user traffic, and much more. Feed your analysts and they’ll work wonders. Hopefully.
But, of course, you can only safely use a scraping tool through a reliable proxy. Unless you like getting banned for bot use. In that case, go right ahead. Have a blast. I’d say it’s ill-advised, but you do you.
Additionally, not all platforms allow advance scheduling for automated posts and other such features. While some of them do have limited implementation built-in, many people benefit from using an advanced bot to help them manage it all. As you may have guessed by now, when using any such tools, you need a proxy to safely do it.
One more important thing of note, even if it isn’t just for social media specifically, is security. After all that hard work of building up and maintaining your brand, do you want to risk someone tracking down and hacking into your account? With how quickly people’s opinions can sway, a single bad post from a malicious individual taking over your account can cause nigh-irreparable damage.
Of course, that’s assuming you can even get the account back at all. They could also do so much more than just make a few posts, depending on the platform. Especially if your account is linked with other sites.
And apart from account access, there are also those [redacted] people that are inclined towards things like issuing Distributed Denial-of-Service (DDoS) attacks.
I’m sure you see the trend. Hide your real IP behind a proxy, and they won’t find personal data on you. Hide the trails leading to the social media accounts you manage through a proxy, and you greatly reduce the likelihood of someone snatching its relevant info.
How Does A Proxy Help?
I’m glad you asked! So, as you may be aware, a proxy works by being a go-between for you and whatever you’re accessing online. Normally, with a direct connection, the receiving end will get information about you. Namely, your IP address. The proxy hides it for you by replacing it with another, among other things.
There are several types of proxies out there. What you should be concerned with regarding social media account management are dedicated residential proxies.
A rotating proxy wouldn’t be any good for account management. This is because the moment the platform catches a whiff of your account’s IP jumping across the globe within a few seconds, you’ll be banned.
Meanwhile, a dedicated residential proxy will appear as an unchanging IP in a believable, normal-seeming, location. So, you’d pick one dedicated IP each for every one of those accounts you run, and you’re good to go. It’s easier than ever to simultaneously be dozens of different people scattered across the globe. At least, as far as the social media platform is concerned.
All that being said, there are also datacenter proxies. However, as they share a subnet range, they are easily detectable as such. They don’t look like an individual using an ISP like a residential proxy does. Since social media platforms don’t want to encourage proxy use, as it is often attributed to botting, they’ll block that IP as soon as they detect it. They certainly have their uses, this just isn’t one of them.
By now, it should be safe to say that you understand the importance of using a proxy when handling any significant-scale social media. You know what to do now to reach that 93.33% of all internet users, that 85% of all mobile phone users, that glorious pool of 4.48 billion people on social media.
Ready to get started? Go grab an affordable and reliable proxy today! Needless to say, any worthwhile fixed IP won’t be available to use for free. So, in short, what are social media proxies? They’re the best way to reach out to the world around you to promote your brand, of course!