Psychology is a vital tool in human life. Unfortunately, many of us don’t know how to use it and how powerful it can be when used in email newsletters. An email newsletter or better known as email marketing is the primary means of communication with stakeholders. This delivers messages, and it should be done with humor. Just as many goods need to be advertised, email marketing can be considered to be a product that needs to be natural. Therefore it should be well taken care of so as to meet your business goals and objectives.
There are several psychological tips and tricks that, when well used, you can take your marketing campaign upwards. When used well, they can bring a difference in sales, marketing campaigns, and ai programming. They make clients more excited and more willing even to spend to the last cent. This article will look at five psychological tools that have been used and achieved great results.
This is one of the most used psychological tricks in email newsletters. Fear of missing out (FOMO) is a psychological trick that has been used worldwide. FOMO can be used during big days in marketing campaigns or events, for instance, black Fridays. It can also be used for short events like a flash sale. Even if people are aware of it, they still easily get tricked since no one wants to miss this great event that’s offered by the retailer.
As the general rule fomo combines another psychological trick of scarcity, when used together, they can easily lure more clients into buying your products and services. This is because they believe that it is scarce, and in no time, they will have gotten finished. Another trick is that reduced prices are offered. Several terms are used in such instances. They include
Limited offers available, almost sold out, it is your last chance, gets a grab, and get yours today. These terms are very powerful words in marketing and sales campaigns.
They act as magnets that draw the attention of potential clients naturally. When properly used they can sell goods and service even though those that don’t need. When smartly applied, they can do wonders.
Since people have to know that companies hold annual events with a great discount and even some go as low as half price, Fomo can be used as a powerful instrument used in an email newsletter and have a high conversion rate.
This is a bit tricky and quite sophisticated. It isn’t familiar as FOMO and unknown to many thus, it is a superpower. Reciprocity is a gesture of offering something free of charge. This makes someone feel excited and, at some point, make him or her feel indebted.
As the nature rule, everyone feels to return the favor. Therefore, this psychological trick can be used by companies during email marketing. This is by offering a free sample to their potential client, so in return, they can get something. In the email newsletter, reciprocity can be used as gifts, for instance, buy one get one free, grab your presents this holiday, among others.
Everyone loves and wants to feel that they are special, and establishing this attracts potential clients. However, you should be very smart because, at the time, instead of making then feel pleased, they may become offended. A certain term that can be used in this trick includes invitation-only, members-only for you, and exclusive offers, among others. These terms make a potential client feel a very important person.
You can promote your email newsletter with
an exclusive membership segment,
subscribe for membership,
offer a special discount to registered members or groups,
send exclusive invitation cards, shopping vouchers on birthdays.
- Color Psychology
This is among the oldest psychological tricks that are applicable and used by various industries such as web design, print design, and advertising in this case email newsletter. Each and every color is responsible for evoking certain emotions. This trick can be used to catch potential clients as they perceive and invoke emotions.
For instance, red color can be used in the food industry, and it’s known to invoke hunger. This can be clearly exhibited by major food industries such as KFC, McDonald. They all use red in their brand. The color is seducing. However, when used in web design indicates rejection stop or closure. The use of color psychology in email marketing should be used in caution.
You should know the safe color that you should use. In this case, be is the preferred color. It means that something is good, or it’s an agreement. The second color is green means bright, playful, and light. Other colors can be used more so holiday-themed colors such as pink and purple can help to lure the potential client to your events when used in an email newsletter.
Incentives help to attract potential clients or readers. This helps to sell out your email newsletters. A clear subject line lures the reader and makes them eager otherwise, they will be left unread. Therefore, it is recommended that you have a subject line with an incentive to make the email more focused.
The words free or sale can be used as the subject lines on the email newsletters. These subject lines help to increase conversion rates of which you can make most out of them. They may include free shipping, big sale, and free after-sale services, among others.
Email marketing or email newsletter is an enormous area you can explore. There are several solutions that can help to get several clients. Conversely, once it comes to use psychological tricks, it is here whereby you can sell goods and services at the same time, leaving a good impression on the client. They trigger their mental, emotion that they feel attracted or obliged to buy you goods and services.
These five psychological tricks are very powerful even when used on their own; on the other hand, you from combine them. Nonetheless, don’t use all the tricks at once. You can choose two tricks and generate a combination that no one can resist.