Many companies in the United States are focusing their marketing on millennials and Gen-Zers, but Baby Boomers make up a huge portion of the population and are looking for products that can help them in their everyday lives as well. Many are looking to explore alternative health solutions, ways to relax, or to enrich their learning, especially during the COVID-19 pandemic. Learn more about five products or services that are on the wish list of many Baby Boomers.
1. CBD oil can provide many benefits, including help with pain relief and other ailments.
As we learn more about cannabidiol or CBD for short, many are seeing that it helps relieve pain in their backs, shoulders, and other areas. It also has helped some Boomers to relieve their anxiety. There are a variety of sites that sell hemp and CBD products, such as capsules, oil, and gummies in different strengths. But before taking any CBD oil, verify with your doctor that it is OK for you to take.
2. Boomers are on the lookout for healthy vitamins and other options from the grocery store.
Only a little more than one-third of this generation considers their diet healthy, according to a report from Statista. Vitamins with all-natural ingredients can supplement a Boomer’s diet and help them achieve a healthier lifestyle. By doing a bit of research online, you can find which beneficial vitamins and minerals aging adults may need such as fish oil, aloe vera, creatine, Ginkgo Biloba, vitamin E, and many more. These vitamins and other healthy organic food options can be found at the grocery store.
3. They need stores and restaurants that are catering to at-risk populations.
Right now, most Boomers are considered at-risk for developing complications from COVID-19, so they are all looking for stores that will cater to their population. This may include a special shopping hour, a mask requirement, or curbside pickup. Along with their age, Boomers may have autoimmune diseases or other outlying factors preventing them from entering a grocery store or liquor store to look for red wine, white wine, bourbon, or other alcoholic beverages they may want to help them in de-stressing during this time. They also want to find restaurants that provide delivery orders or curbside pickup to avoid making contact with others who could be carrying the virus.
4. Many are searching for online courses to continue career development.
As more people enter the workforce, Boomers who have not yet retired are searching for online courses that can help them to continually develop their careers. About 60,000 students currently enrolled in colleges are aged 60 and over. For example, computer programmers who started out in Visual Basic may want to sign up for courses that teach the new computer programming languages so that they can keep their skillset and knowledge updated. An online course can provide immense benefits and enrich learning, no matter the age of the student.
5. Some Boomers would like to find a retirement community that offers diverse activity options.
Now that some Boomers have reached retirement age or are nearing it, they are looking for retirement communities where they can downsize to save money, but they also want communities with diverse activity options such as parks, walking paths, and more in order to maintain their active lifestyle. These will allow them to conveniently exercise near their new home while maintaining social distancing measures. Overall, Boomers are searching for communities that provide convenience as well as a sense of community with others around them.