When it comes to contemporary marketing, Google is Mount Everest. Nowadays, it’s difficult to create a successful business without engaging in serious SEO activities focused on Google. Why? Well, Google handles 75% of the entire search engine market share, which ups to 90% when you look at mobile devices alone.
One of Google’s most essential features is Google Maps, which raises the interest of organizations and companies that are looking to improve local businesses. While it might sound counterintuitive, transportation and travel are not the fields that generate the most usages of Google Maps. On the contrary, businesses lead the way with this respect, generating over a quarter of queries.
For this reason, it’s important to improve your Google Maps marketing strategy in order to stay ahead of your competition in local SEO. In this post, we’ll share 7 killer tips on how to go about it.
What is Google Maps?
Google Maps is a web-based service that offers detailed information about geographical sites and regions all around the world. People use it as a route planning tool to avoid traffic jams, find the fastest direction, or find a given location. This latter feature is key when it comes to Google Maps marketing.
According to Chris, who is an SEO expert at Local SEO VA, there are four major advantages of such a worldwide mapping solution for businesses. With Google Maps, business owners and marketers alike can appeal to the local customers, boost brand visibility, lower costs, and build credibility among users.
But how can one do all this using Google Maps marketing? In the section below, we take a closer look:
Attracting local customers: Most users often prefer searching for nearby restaurants, stores, and other places in their neighborhood. If you can successfully place your business in one of the top searches, you can attract more local buyers.
Lowering Costs: Narrowing down a search area allows you to target potential clients more precisely, thereby reducing ‘marketing waste’. This will also translate into reduced operational costs for your company.
Increasing brand visibility: While you might already have a solid base of loyal customers, it doesn’t necessarily mean your business is the biggest talk of town. Many people are probably still unaware of your business, and you can improve brand awareness via Google Maps Marketing.
Building Online Credibility: Over half of smartphone owners actively use Google Maps, which makes it one of the top used smartphone apps on the planet. If your business appears alongside other stakeholders in a given industry, you get an opportunity to build online credibility. Contrariwise, if you don’t show up, it’s not a good message to your prospects.
7 Essential Tips to Improve your Google Maps Marketing
There are a number of ways to improve the potential of your website when it comes to SEO. As Google keeps updating its search engine algorithms, it’s difficult to establish all elements that influence your ranking, though some SEO aspects stay stable over time.
For Google Maps marketing, there are 7 effective ways to improve your overall position as we’ll explain below.
This first thing that you want to focus on with your Google Maps Marketing is the relevance of your location with respect to the expected search inquiries. For example, if you’re running a bike store in San Diego, you don’t have to waste time promoting it to all California-based users. Proximity is a key precondition in this regard, and you should only continue when you fulfil it.
As a bonus tip, if you want to get ahead of your competition, make use of tools such as Google Maps widgets. You can find one available as a WordPress Plugin, and it will help you add Google Maps snippets to your site in a few easy steps. The tool is really easy to use, and it can significantly boost your Google Maps Marketing quickly.
2. Google My Business
Now that you’ve ironed out the details of local search, the next step is to refresh the Google My Business Account. Try adding business related information on your account and provide accurate details that prospective users might find necessary. Typically, people want to know the address, opening hours, your offer, products, categories, etc.
3. Links and Citations
As you probably already know, search engine rankings mostly depend on citations and inbound links. This goes for Google Maps as well. As such, you need to grow the number of local links leading to your site. The more the inbound links and citations you get, the higher your odds of earning a good ranking position.
Word of mouth marketing is very effective, and you should use it whenever possible to boost the online credibility of your business. Considering that there are dozens or even hundreds of businesses just as yours competing for the top position, the choice users make often depend on the number and how positive your Google reviews are. When users notice that you get and deserve a lot of positive reviews, they become more interested in your products and/or services.
5. On-page SEO
SEO is the bedrock of Google’s Geolocation results. So, always keep your business information fresh and updated and consistent throughout the web. This includes your address, company name, phone number, city, opening and closing hours, email, and any other information users consider relevant. Ensure that you include a map that lets the users know how to get to your premises via foot and other means of transport. Mentioning landmarks or famous buildings can serve as an essential element for navigation.
6. Google Maps Images
Along with navigation, you can also use Google Maps images to display the interior and exterior look of your place. Uploading a couple of stunning photos in your Google My Business will allow users to get the first impression immediately.
7. Google Maps Ads
Of course, you want to grow your business organically, but you can’t do it all the time. For this reason, consider paying for Google Maps advertising to promote your brand in the highly ranked search results. Your ad will appear as a purple pin alongside the standard red pins on the map. This way, your business will be distinguished from the competitors, which is a nice way to capture user’s attention.
These days, it’s become almost impossible to build a profitable business without paying great attention to Google. This is also true for Google Maps; a service that lets businesses and organizations to present products and services to local audiences more efficiently.
In this post, you have learned 7 killer tips to help you create an effective Google Maps marketing strategy. Keep these pointers in mind and let us know in the comment section below if you have other interesting tips or suggestions to share with us and our readers
Author Bio: Christopher Lovos, has over 7 years of experience in Virginia SEO search engine optimization and web design and is passionate about exceeding your expectations.