A website is one of the most critical tools available to a business in terms of generating leads and driving sales. In years gone by potential customers would peruse the Yellow Pages or the phone book to find the name and details of the shop they were looking for, now they simply go online and use a search engine. This means that when it comes to making the first impression it will probably happen online. This means that there are a lot of things that need to be done correctly, from the outset, if you are to avoid losing business before clients have even walked through the door. With this in mind, here are three key elements that you need to get completely right if you ever hope you grow your business.
The look and feel
A website needs to look good. It cannot just be a load of words dumped on a page. If it fails to appeal at first glance, then your users will go elsewhere. What is also important to recognise is that fashions change. What constituted a modern design and a good look five or ten years ago, will no doubt look horribly antiquated now? So, websites need to constantly be updated and modified to ensure that they conform with industry best practices. With this in mind it is completely worthwhile engaging a company that specialises in graphic design Canberra has plenty to choose form. Work through a briefing template with them and see what suggestions they can come up with. Remember that design is about blending creativity with usability and operational logic.
The User Experience
User experience or UX as it is commonly known as a critical element to digital engagement. It is one thing to have a beautifully designed website that is more original and creative than any site that has ever come before it – but if it is hard to navigate, or if it fails to render for mobile, then you actually have a platform that is doing you more harm than good. UX is an area in which both people and agencies now specialise, and it is almost certainly a good idea to engage with such a company to ensure that when you do build a platform that you create one that will lead to the highest engagement levels possible.
Search Engine Optimisation
Search engine optimisation or SEO is a complex set of criteria according to which websites are judged. In short, search engines, like Google, want to make sure that the sites they recommend to their users are the very best and most appropriate on all levels. In order to ensure that they are able to do this, they assess each and every site on the internet each time a search is run. They rate sites on a list of criteria that are based on technical set up, freshness and levels of original content, links in and out of the site and a range of other factors. Optimising your site for search is the difference between being top of the list when Google returns the results to its user, or somewhere buried on the second page.