Yes! There are a dime a dozen!
The only thing is you need to do: Look out for the right one that matches with your company’s content marketing goals.
It goes without saying: Content marketing has grown big time these days. If you ask me why these are the three reasons:
- It generates three times more leads than outbound marketing
- Drives six times more conversions
- Boosts web traffic by 7.8X (source: Aberdeen)
More than anything else, it helps build a relationship with your customers.
Not surprisingly, the demand for content writing, which happens to be a part of content marketing, is growing in leaps and bounds these days. Not surprisingly, the content writing industry is mushrooming. And the industry’s singular focus is to offer absolutely the best content.
And surely, most of these writing companies out there are seasoned enough to offer you all kinds of writing services such as:
- SEO content
- Website Content
- Actionable Blogs
- Content that ensures faster Google Indexing
- Content for voice-activated devices
This is just a glimpse of what content writing service companies offer. Companies also offer social media packages as well, as they help post content on different social media channels. Not to mention they are good at designing email campaigns, sales campaigns, Facebook and Instagram Ad campaigns, and so forth.
I know what you are thinking now.
With tens of thousands of writing companies crowding the internet, how do you choose a company that best fits your content marketing requirements and budget?
Good question. With so many companies out there, businesses will be confused, I know; and what with so many spammy websites out there?
Luckily, GoodFirms, a review and research company has listed top writing services companies. Their curated list boasts of top 10+ writing services globally. These companies are entirely equipped to offer you both content writing and copywriting services. Agreed, there is a vast difference between content writing and copywriting. You can read more about them here.
So, check out this list on GoodFirms without much ado. Also, vouch for their credibility by checking out directories to see if they are listed on those sites.
Further, before hiring them, you can even hold a live chat with them and ask them about the following:
● Plagiarism report – this is to make sure the content is 100% original
● The scope for refund in case the content is not up to the market
● Scope for free revisions
Further, before hiring the content writing services, be clear on the following aspects as well because it’s very much important to know what you can and can’t expect an agency to do:
1. Content Writing Takes Time
If anything, even a 500-word blog post might take a minimum of 2 hours and a maximum of 4 hours to generate. However, it differs from writer to writer. If you a looking for a completely original post with out-of-the-box perspective, then trust me, when I say, such contents takes loads and loads of time. Nonetheless, the best part of such content is that it drives traffic to your site.
2. Avoid Black Hat Strategies
Check out whether the agency you are planning to hire is into black hat strategies or not? For those who do not know, black hat strategies include:
● Keyword stuffing
● Guest posting on low-quality sites
● Spin content
● Hiding content behind images
● Fake business listings
● Fake customer reviews
The most commonly used strategy these days is keyword stuffing. Adding a keyword in every possible sentence is a spammy practice.
3. Have Clear-cut Content Marketing Goals
Having clear-cut content marketing goals will help you keep track of your activities. Also, ensure that your content writing agency is on the same page in terms of your writing goals. Some of the goals that you keep track of include sales, sign-ups, backlink generation, and so on.
4. Check Out Agency’s Background and Specialties
You need to make sure that you are working alongside some of the best people in content. So, make sure to check out references, case studies, storytelling abilities, team background, and their specialties, the type of content they have generated so far and so on.
5. Make sure “Agency stands by you Through Thick and Thin”
Will these people be with you when things are not working in your favor? Will they fight for you in times of need? Just don’t go by their experience or rewards. Instead, while choosing a writing services company, make sure that they stand by you through thick and thin.
Finding content writing agencies is not an issue. Finding the right one for your business, however, is. Having clear-cut ideas as to what do you want your agency to do and checking out their portfolio as well will make sure you have hired the right agency to achieve your content marketing goals.
Author Bio: This is Jennifer Warren, staff writer at GoodFirms – a review and research platform for top ecommerce development companies, digital marketing companies, business services among many others.