One of the most puzzling problems amongst website owners is the poor traffic flow their blog receives. There are many reasons why a site’s visitor metric may be taking a plunge. Thankfully, the good news is that most of them can be fixed to make the site start attracting readership and generating leads.
There are various factors that drive traffic which site owners may have little influence over, such as the reputation of the personal or corporate brand, as well as the age of the domain. However, for the most part, the problem lies in other areas.
1. Your SEO strategy is weak
Google is your best source for organic traffic, but it’s not an easy task to get your web page to rank within the top 10 results. This means that your content has to be top quality – and that’s just the start.
Other key factors include installing an SEO plugging, setting up an XML sitemap, and optimising your content for keyword search.
If any or all of these are missing in your SEO strategy, your site might not rank well in search engines. Using WordPress SEO and getting a grasp of the technical side of web ranking may look difficult at first, but once you get used to it, this becomes easy. SEO experts at Domain Name recommend using Yoast SEO for your WordPress SEO plugin, as this is simple and effective. Just install the plugin and follow the prompt of the configuration wizard to set it up.
2. You haven’t clearly identified your audience
The starting point of any good marketing blueprint is to clearly craft the right message that will appeal to prospects and ultimately influence them to take the desired action. However, no matter the quality of the message, if it isn’t targeted at the right audience, it will be ineffective.
To improve the impact and readership of your web pages, you must make sure you’ve unambiguously identified your site’s buyer persona, as well as their needs, languages, likes, dislikes, values, habits, desired benefits, and so on. The more specific you can be, the more success you’re likely to have reaching the right audience with the right message, thus improving your site traffic.
3. Your website speed is poor
It’s common knowledge that one of the biggest factors which can hurt your SEO is a slow website, as much as a fast one will likely earn you repeat visitors.
Conversely, if your site takes longer than five seconds to load, it will record higher bounce rates and less on-site time, which will in turn hurt your SEO.
4. Your website is new
Even if you get the fundamentals right, should your website be new, you mightn’t attract a high number of visitors – at least not until after a couple of months of consistent, quality content and SEO drive.
Also, if you’ve made a few changes to your old website in any or all of the layout, coding, metadata, images and links, your site traffic may take a dive. This is because in the process you may have inadvertently removed all of your old pages from Google’s search index, which is where all your traffic had gone initially.
To fix this issue, conduct an SEO Migration Audit Strategy, which will tell you what content, links and codes have been altered, as well as advise you on how to reverse the negative effects and have your redesigned site re-indexed. The earlier you implement this, the greater the chance that the old high value links and content will be redirected to your new site, thus regaining your lost traffic.
5. You’re not writing what the audience wants to read
Before you write any blog post, you should be certain that people want to read it. Ignoring this vital first step in content writing will yield very little readership and traffic, no matter the quality of your piece.
You must also continually research keywords and optimise them in your web copies. You can figure this out using tools like SEMRush and Ahrefs and create content around those keywords.
6. You’re not using the right keywords in your headlines
Your headline is the most important part of your content, as this determines whether or not your web page will be ranked for the keyword people are searching for. If that keyword is missing in your headline, it won’t be indexed by Google for the keyword and your target readers will not be able to find your content.
In addition to making sure your keywords occur naturally – and in the right places within the body of your web copies – it’s also important they are present in your headline, preferably near the front.
7. You’re not active on social media
Failing to properly integrate social media into your content marketing strategy today is like winking in the dark. Beyond writing quality content that people want to read, you must actively promote it on major social media channels such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest and Instagram.
Be active on at least two or three of these channels. This also means that you must be visible on these platforms via regular posts, comments, interactions, updates and shares. Furthermore, don’t forget to include the relevant shareable social media buttons on your blog posts.
Every website is set up with the express intention of attracting traffic from direct visits, social media and search engines. If your site isn’t receiving enough traffic from these sources, it means you’re losing out on important leads.
The internet is continually buzzing with users searching for answers and solutions to their questions and problems on search engines and social media sites. If you only attract a small or insignificant percentage of the thousands of people looking for the kind of information you provide, then you’re doing something wrong.
The problem could be all or any of the reasons highlighted in this article. Hopefully, you’ll now have a better grasp of the mistakes you might be making, as well as the relevant ideas with which to correct them.