Amazon FBA is an excellent opportunity to start a business with a relatively small capital. E-commerce is continuously seeing massive growth as more people become mobile and patronize online shopping. This growth can be beneficial for people looking to start their Amazon FBA business. However, it is not like any othere-commerce store, and a single mistake could make your business fail.
The Amazon ecosystem can be confusing at first, and without proper guidance,you might end up quitting before you can even start. If you’re a beginner looking to start your Amazon FBA business here are three common mistakes to avoid when using this service.
#1 Thinking Amazon FBA is too easy
One of the most common mistakes those beginners make is thinking they can start in this business and see immediate results. There is a plethora of online courses, blog, ebooks that talks about how to start an Amazon FBA business and what products sell. While this is helpful for beginners, the market can get over saturated as people rely on one source only and start selling the same product.
Use these guides to help you start your business but don’t rely on them solely.
#2 You’re doing it all on your own
The reason why most people quit is that they experience burnout. Even those that experience early success with Amazon FBA realize that they can’t sustain their sales. This is because they realize that they can’t do everything on their own.
At one point you have to find people or services you can rely on, to help you grow your business. Here are some parts of your business that you can outsource to other people:
- Inventory management – This is a task that’s going repetitive, and if you’re not careful, it can mean ordering an excess of products that don’t sell. Services like fbabee site can efficiently manage your inventory and ship your products to Amazon warehouses.
- Supplier negotiation – There will be language and culture barriers that may hinder you from effectively negotiating better terms. This barrier isn’t just costly in the long run; it might also put you at risk. Find someone who can negotiate on your behalf, preferably someone who is fluent in English and your supplier’s language.
- Listing optimizer – Find someone to help you make detailed copies of your products so you can have better listing results. Amazon takes into account the keywords you use. Moreover, updating product descriptions on a regular basis can be time-consuming.
Outsourceand delegate repetitive task so you can focus on the bigger picture and tasks that generate more money for you.
#3 Not doing proper product research
The worst thing that can happen is that going through all the process offinally sending your products to the Amazon warehouse only to find out thatyour product is not making any sales. Becoming successful in Amazon FBArequires hard work and commitment which all starts with product research.
Here is how you effectively do product research for Amazon FBA:
- Find products that aren’t crazy cheap – Some would tell you to buy a product that’s around $2-$3 so you can maximize your profits, but that doesn’t work out in the long run. Selling cheap products means that someone can supersede you easily which will make you fail in this business.
- Look at primary consumer products – These are products that customers will actually use and has not of variations such sizes or colors. Think of basic consumer products like kitchenware, home decor, car accessories, or fitness products.
- Choose the right category – There are millions of products in Amazon marketplaces, and you will be competing with each one of them. Find a category with a best seller rank that’s less than 5,000 as this will give you more space for your product.
- Find something lightweight – It’s a time and tested advice that experts give and it holds some truth in it. A lighter product will require a lesser shipping cost, and a smaller product will need less storage space. However, be careful about products that are too light as they may mean low quality.
- Avoid products with legal problems – Stay away from products that have a potential to break any trademark or copyright laws.
- Find products that you can customize – A custom product can sell more than its competitor because customers will see the additional value you’ve put into it. Look for products that you can improve even slightly to get an advantage over other products in your niche.
Shortcuts or a one size fits all solution isn’t available. Contrary to what industry experts say, not anyone can be successful with Amazon FBA. However, with proper guidance and calculated risk, you can have this success, but it’s going to take some time and experience. One proven way for you to succeed in Amazon FBA is by working hard, putting in the effort and learning through your mistakes.