Tools you must know for SEO competitive analysis

Do you have any idea what your SEO competitors are doing to rank higher in Google search? Do you want to come up in the first page of Google search?

If you want to know how to rank higher in Google, this article will prove to be very helpful for you. Knowing how to use SEO in your favor will decide the future of your website.

Also, knowing what your competitors are doing will help you to grow in your business. If you are interested in knowing more, keep reading!

SERP Analysis

An SEO course is very important if you want your website to grow and have a great future ahead. Here we will discuss regarding Google SERPs. In this section, we will discuss tools which will show you the real scenario on what’s going on in Google SERPs for any domain you want to analyze.

All the tools that are mentioned below work by scraping Google search results. The data accuracy of these tools depends upon the number of keywords that each tool have in their database. The number of keywords available in each tool matters a lot. A tool that has a number of keywords will show the results more accurately.

The process revolves around matching the keywords for various domain rankings. If the database of your website overlaps the database of some other website, chances are that the website is a competitor.

However, while analyzing relatively small websites, you will see that most of these tools suggest YouTube and Wikipedia as competitors, which is not correct at all.

  1. Searchmetrics

Searchmetrics was launched in the year 2005 by Marcus Tober. The primary focus of this tool is on competitive analysis. However, currently, the tool also focuses on enterprise marketing. With the increase of content marketing influence in the industry, the tool shifted its concentration on content marketing from SEO.

However, Searchmetrics Suite gives out the correct information regarding your website’s current state and how well it is ranking in Google searches. Additionally, it also suggests the keywords for which it is ranking in Google. Also, this particular tool shows an exact algorithm since the data that it produces is based on matching various keywords and it does not consider any additional metrics.

However, the tool also considers YouTube, Wikipedia, and Google as competitors as well. This is the only downside of using this tool, nothing else. If we keep aside this minor flaw, Searchmetrics is a nice tool for SEO and also provides organic ranking reports.

  1. SpyFu

Just like the previous tool, Searchmetrics, SpyFu is also very commonly used by website owners for improving their Google rank. This tool specializes in providing competitive data for improving the SEO of your website. If you are in the hunt of your most competitors, go for SpyFu since this tool provides the names of your competitors as well, regardless of your domain.

The tool also comes with an Overview dashboard which is a plus point. It helps in giving you a comprehensive overview of the performance of your website which involves its appearance on the first page of Google search.

  1. iSpionage

If you are taking an SEO course, you must have noticed that most tools present their data in a similar manner, isn’t it true?

iSpionage is a great tool if you are serious about your website’s growth. Apart from the search engine giant Google, this tool also shows the ranking of your website based on the keywords for other search engines like Yahoo and Bing as well.

However, the downside of using this tool is that the data presented are not well-organized which makes it difficult for the users to understand it.  The list of organic competitors in iSpionage is not well-organized compared to other SEO tools.

However, when compared with Searchmetrics, iSpionage is better since it provides fine-tuned results.

  1. SEMrush

If you are into SEO for quite some time now, you must have heard about SEMrush. It is the best software for mid-sized and small businesses. The database of this tool is very vast and supports more than 131 countries.

This tool also shows the proportion of branded vs non-branded traffic along with the current trends. It also shows the category your website belongs to based on the keywords that Google is ranking your website.

Knowing this is an added benefit as this will help you in locating successful keywords that help your competitors to grow, even if these keywords are not relevant to your niche.

So these are some of the best SEO tools that you can use if you want your website to grow. Understanding and using most of these tools are pretty similar and simple. Also, as mentioned previously, to grow your website, it is very necessary to know what your competitors are up to.

So what do you think, which tool is best suited for your website?

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