A business website is only as good as it is visible. If you can’t get people to view your digital content, then it’s effectively worthless. Your business website has got to include certain vital elements within its design that coalesce with the way in which the internet works.
If you’re not sure which elements are most beneficial to boosting your website’s efficiency, then you’ve come to the right place. Here is a brief look at five of the most vital sections of your business website and some of the most useful design tactics for each.
Communication is paramount
Your business website needs more than just one element encouraging visitors to communicate. For starters, you need a “Contact Us” section on your site. Add a contact form for visitors to fill out, and make sure there is a response of some kind from your organization.
In addition to your “Contact Us” page, add other design elements to boost communication efforts. Add a phone number to your homepage, a “leave a comment” box to your blog posts, and maybe even a simple contact box elsewhere in your design.
Build a business blog
Modern businesses benefit immensely from a well-written business blog. Your digital presence is the life of your business online, and adding a “Blog” section to your website is a great way to add depth to your design.
A collection of well-written blog posts gives visitors to your website a reason to spend more time exploring your content. The longer you can hold a user’s attention, the more likely they are to make a purchase.
Tell the people a little about your business
When web users find themselves on your website, they will want to easily be able to decipher what your organization is all about. Creating a section on your website labeled “About Us” is a great way for users to get a feel for your business.
Create an “About Us” page that tells your organization’s mission, and shows a few of the progressive steps you have made in the community. Share customer testimonials and brief bios on some of your most influential professionals.
Display your products and services
Every business website needs a section which highlights the products and services the organization provides. Without a “Products & Services” page, there’s no way to actively forward the sales of your organization online.
Displaying your products and services also has its own guidelines. Make sure to research what it takes to design a stellar “Products & Services” page before launching your website to the public.
Design an eye-catching homepage
Your website’s homepage is of the utmost importance. Though aesthetics aren’t everything, they certainly matter to your overall design. When people land on your homepage, you have less than ten seconds to pique their interests, before they move on to the next site.