Thanks to the evolution of technology, a huge part of our lives has moved online. Shopping is just another thing that has become easier thanks to the Internet. However, for the business owners, opening an online store means that they need to use different marketing strategies.
The most important moment is the launch of your store. That is when you have to attract your customers and make a good first impression in order to make them return. Take advantage of your opening as much as you can. Here is how you can get as much as traffic as possible by using that initial momentum.
Create your own publicity
Don’t wait until other people contact you, be the one that reaches out to press and bloggers or vloggers. Sometimes bloggers can be more efficient than the press, because their audience will regard their opinions as something personal and it will be easier to relate to them.
You can find bloggers that have a big audience by searching for certain key terms. For example, if you intend to sell make up products you can Google beauty bloggers and take a look at the top results. Do similar searches on YouTube. Find vloggers who post regularly about make-up and look for those who tend to review products in their videos. It is very likely that they will be willing to talk about your store.
You can send them a sample of your product and ask them to share it if they like it. Also make sure to mention why your products are worth a try and offer you contact details.
You can also try to get covered by press. Try your luck with some local sites and make sure that you have an interesting story as well. Try to be different from the others, you can come with a unique concept for your store, or a captivating story behind it.
Do not forget about Instagram
Instagram is slowly becoming one of the most powerful ecommerce marketing tools and you have to use it properly. Just like you contacted bloggers and vloggers, make sure to include some Instagram influencers as well.
Take a look at the explore page or on Websta and see what are the most popular accounts. There are many Instagram influencers who are willing to promote a product for a sum of money or free samples.
Receive attention the other way around
There is another way to be noticed by well-known influencers: notice them first. Try writing a blog post about them. For example, make a top with the best beauty bloggers and post it.
Then you can let them know with an e-mail or a tweet. It is very likely that they will be flattered and they might share the post. By doing that, you blog will also be shared which means that you will receive new views. Use that attention in order to promote your store and your products as well. Try to be subtle about it.