Reliable web hosting is a critical part of building a website and supporting your business venture. Choosing the wrong hosting provider can have many negative impacts upon your business including loss of profits and poor SEO rankings. It also leaves you vulnerable to security and malware attacks.
Online retail provider Amazon recently had a 40-minute outage, which experts estimate cost the retail giant about 5 million dollars in revenue. Choosing the right web hosting in Singapore for your needs, is therefore critical to ensuring the success of your website and content. Read on to find the five obvious signs that you are with the wrong hosting provider, and are putting your business at risk!
1. Slow loading times
The load time of your website impacts upon your engagement, conversion rates and user experience. Google has also added page load speed to its ranking algorithms, meaning that your site speed can have a major effect on your SEO.
Web hosting is one of the most ignored aspects related to page load speed. Upgrading or changing your hosting package can have a considerably positive impact on your website’s page load speed. Web hosting improves your page speed by:
● Improving the execution of source code: Complex coding can be the reason behind slow loading web pages
● Executing server files: Ordinary webpages require the web server to deliver multiple files. A web host delivers these files to the server faster, making your loading times quicker.
If you are trying to optimize your website to enhance page load speed,choosing the right hosting provider is your first step.
2. Poor customer service
Good web hosting companies will offer you technical and customer support 24-hours a day. The importance of having your site running at optimal performance during all hours of the day, necessitates the existence of a supportive and experienced customer service team.
A web hosting service is an ongoing commitment and requires regular maintenance. If you are unable to contact the customer service department and are not provided with regular maintenance, you are with the wrong hosting provider.
3. Frequent cyberattacks
Frequent phishing, malware attacks and cybersecurity problems are a tell-tale sign of an underperforming web host. Having a shared hosting plan does make your highly sensitive affairs more vulnerable to cyberattacks. It is therefore imperative to partner with a secure hosting provider who can protect your valuable online interests.
4. You pay too much for too little
With so many hosting providers available it is important to research competitor pricing, to ensure that you are getting value for your hard earned money. Exploitative pricing structures can leave you paying for features that your website will never use. Regularly reviewing your hosting plan and the services offered by other providers is key to ensuring that you are partnering with the right hosts.
5. Your website is stuck in the 90’s
In the tech age, web hosts must provide a high level of innovation and integration in order to remain competitive. If you are unable to utilize third party tools, apps and social media through your website, it is time to transfer your site to a hosting provider that is up-to-date and tech savvy.
Responsive design (your websites ability to function on a variety of devices and browsers) is imperative in the modern age. It is estimated that 84 percent of customers research their purchases from mobile devices. If the template your host offers are non-responsive on other devices, it is time to make a change.
Break-ups are hard, but breaking up with an underperforming hosting provider is imperative to the success of your business. Your hard work and marketing campaigns are useless if you have a low-quality web host that cannot steadily handle traffic to your site. Web hosting is one of the most competitive industries in existence today, so it is well worth your time to find the right provider for your needs!
Bio: Laura Costello is in her final year of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.