Marketing Strategies on Budget for Small Business

Starting a business needs detailed plan. One of the things you must plan is your marketing strategies. This particular business aspect can eat up your budget. That’s because creating attractive and effective advertisement costs money. Does it mean that you cannot advertise your business in low budget? Well, of course not. There are some marketing strategies that are perfect for you who are on budget. However, you must make sure that you do it properly to get the most benefit of it. Here are some of marketing strategies on budget for small business.

Social media marketing and Blogging

In this modern era, our live cannot be separated from the internet and social media. This give you more chance to promote your business. There are many choices of online marketing strategies you can choose. Some of them are social media marketing and blogging. These two strategies are affordable and can be done even by beginners.

Social media marketing is a marketing strategy that involves posting promotion and content on your social media account. You can do it through your Instagram, Twitter, and Facebook fanpage. To gain numerous engaging followers, you must create high quality, useful, and attractive content. It needs times to develop a lot of followers. That’s why you must build your social media content patiently. Once you have a lot of engaging followers, you will be able to gain more traffic to your website and increase sales.

social media marketing

There are some tricks of social media marketing. One of them is creating content that is not too salesy. You can provide short and useful article that is related to your products. This will attract more followers. To increase sales, you can occasionally post coupon codes or images that offer discount. To engage your followers, give them free consultation for 15 minutes.

If you prefer blogging, then go for it. Blogging is a great tool to promote your business. You can build connection from your blog. Remember to post new useful and informative content twice a week. Doing it will increase your page rank and visibility on search engine result. Add a plugin for social media sharing on your blog so that people can share it. To promote your product, you can link it to your website.

Use the review website

Marketing is not only about increasing sales and traffic. It is also about maintaining your business reputation. To give the impression that your business has well reputation, you must get it listed on review website. If you need to save budget, there are some free and influential online review website you can choose.

Here are some free online review portals you can use:

– Yelp

Creating a listing on this largest review website is one of the ways to get your business widely known. Millions of people visit this site to find business review.


– Yahoo Local

Yahoo offers you with free basic business listing. This listing is integrated with maps, events, and reviews.


– Google My Business page

Creating this page will enable you to make your business visible on Google Maps and Google Search. It will also enable you to get Google+ Local review. This will make your business looks more credible and well established.

Google My Business page

– Angie’s List

You can create business listing for free on this website. However, this site charges you with monthly fee if you want to use the platform.

Angie’s List

Other ways to make your business more widely known

Another way to make other people more aware with your business is that by joining a forum. To gain traffic to your website, you must create relevant comments that are not too spamy and salesy. You can also sign up on HARO or Help a Reporter Out for your marketing strategies on budget. It will enable you to get free mentions on well-known publications, such as Forbes and Huffington Post.

About the Author


Be the first to comment on "Marketing Strategies on Budget for Small Business"

Leave a comment