Your website is the lifeblood of your business. Its importance, therefore, is without question. So the question for most business owners is simple: how do you make it a success by attracting visitors and converting them into customers?
To say it’s a complicated procedure is the honest truth. It can be time-consuming and difficult, with many challenges that you’ll have to overcome. That’s why we’re here to make it easier for you. With five steps that can be used for any website, we’ve got the guide to develop a successful, lead-consuming website.
5 Steps To Developing Your Website
1- Know Your Website Goals
You need goals to determine what you want to achieve from your website design. Do you want to sell products directly from your website? Or do you want users to visit your store through your website? What about booking appointments or sales? Your goals could be one of these or all of them, but the most important thing is that you have a goal to develop your website around.
Without that core foundation, your website will not meet its primary purpose and become a disorganized mess for the users. You won’t achieve nearly the results that would be possible with a well-structured, goal-oriented website.
2- Devise a Plan Around Your Website
With the foundation for your website secure, you can now build a plan for your website. You need to think about everything you want on your website and incorporate it into your plan. The main aim is to:
- To organize your pages, products and services in a way that makes them easy for your visitors to navigate and purchase/book and;
- To determine which pages you’re actually going to need.
From there, you can visualize your website’s structure, draw a representation of how the pages will be linked to one another, and how you want the pages to look like, to convert leads.
3- Focus on Enhancing the User Experience
What do you want your users to experience while they’re on your site? User experience (UX) is one of the most important factors to help create an engaging website experience so that your users turn into customers. You should consider the following factors when designing the UX of your website:
- If it looks great on mobile devices
- If it presents information clearly and does not confuse visitors
- Simple navigation sequence
- The speed at which it loads
Remember that people have very high standards when it comes to their user experience, so you have to make sure that you provide them with the best design and interaction possible. UX will make all the difference when it comes to boosting your SEO rankings (as users will stay on your site) and convert them into paying customers.
4- Create Enticing & Lead-Filling Content
They say that “content is king” when it comes to website design (https://growmemarketing.ca/website-design-calgary/). And it’s true. Without attention-grabbing content, you won’t keep your users on your site and won’t turn them into customers. Content plays a huge part in your website’s popularity and search ranking potential, so you have to make sure that the content is as powerful as possible.
So how do you construct your content? Consider the following:
- The type of language that appeals to your audience
- If it reflects your brand and core message
- If it reaches and touches your customer’s personal experiences
- Relate to your products and services (particularly for those pages)
Never write “content for content’s sake”, as that will damage your message. Never think of it as an exercise in filling up a page. Think about how you can best reach your audience.
5- Implement Your SEO
SEO ensures that you generate the high traffic and rankings that ultimately turn your site into a success. Implementing your SEO tactics into your website is therefore crucial in the long-term. This includes on-page, off-page and technical SEO.
You don’t need to be an SEO expert, but slight tweaks and changes can make a huge difference to your website. If you need assistance, you can always turn to marketing agencies.