Do’s and Don’ts of Naming Your Business

Do's and Don'ts of Naming Your Business

Naming your business can be a nerve-wrecking part of creating your brand. Not only does it feel like a huge step, but it is also one of the areas where you can get stuck overthinking and over analyzing each option. Yes, what you name your business is very important – a good name can make it so much easier to market and grow – however, you cannot let finding the perfect name become a reason that your business doesn’t move forward. If you’re feeling a little stuck with the naming process, here are my do’s and don’ts of naming your business.

Do:

Use a Business Name Generator Tool
A business name generator can save you a ton of time by quickly providing you with a bunch of great options to sort through. I personally find the naming process very hard, so having a tool that lets me put in a few pieces of information and gives me options, allows me to move forward much faster. The best news? The tool is absolutely free, so you can use it and find your perfect name without any extra expenses. The naming tool also allows you to quickly check to see if the matching domain name is available too.

Ask Friends and Family for Feedback
I think feedback is an important part of moving forward with your business. Sometimes you’re so involved with your business ideas that you might not be able to see any potential issues with the name. Asking for feedback is a great way to see how likable the name is, how other people pronounce it, and whether their favorite option lines up with yours. If you’re looking to sell to millennials, then I wouldn’t worry too much about asking your grandma what she thinks. Try to ask for the opinion of people you know who are closest to your target audience for the most useful feedback.


Get on Google

You’re going to want to get on Google for two reasons. Firstly, to check if anyone else is using the name already. If they are, this is a good time to stop and think whether you want to continue with a name that’s already been used. This may make it harder for you to secure the domain name, matching social media accounts, and to also be found online. Secondly, you want to search what kind of names your potential competitors have. You’ll want to choose a name that’s different and stands out from the crowd, but in order to do that you need to know what names they’re using.

Don’t:

Wait for a Perfect Name
There is no such thing as a perfect name, there are good options and then the one you think is the best option. Waiting for a perfect name can be a dangerous trap that just leads to procrastination and stalled projects. By all means, take a bit of time to sit and meditate on the name, but give yourself a deadline and once you’ve reached that point it is time to move forward.

Choose a Very Specific Name
You’re not going to want to choose a name that’s so specific that it’s boring and not memorable. But there’s another reason you’re going to want to avoid very specific names and that’s because they may limit you. At some point down the line you may want to scale your business, whether that means opening up another location in a different city, or offering additional services. If your name is too specific, it’s going to be very hard to achieve that goal. Be sure to choose a name that allows you to grow, not only in terms of size, but also in terms of location and product.

Forget to Buy the Domain Name
In this day and age a domain name is an essential part of having a business. On your website you can use it as a platform to interact with your customers, but you can also use it as a way to attract new clients, too. When you’re looking for a new business, what do you do? I get on Google and look through the top responses. While SEO is a whole other world to learn, having the matching domain secured for whenever you want to launch the website is a good move. If you don’t buy it when you decide on your business name, you may come back in a few weeks or even months to see that someone else has snatched it up.

Ignore How It Sounds
Say your business name aloud at least 20 times in a row. Do you still like how it sounds? Ask different friends and family members to say it, all the better if they have a variety of accents. How your name sounds is important to your branding, too. You want something that’s easy to say and obvious how it’s pronounced, in order to ensure brand consistency.
Choosing a business name for your brand is a very exciting step and hopefully with these tips you can find a name that you love, and that will continue to work for your business as it grows.

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