The growth of digital marketing has led to the mushrooming of many b2b digital marketing services that are looking forward to leveraging this growth. Digital marketing is the new era of marketing targeting businesses that are looking for growth.
This article ensures that you get to know what digital marketing is about. You will also be exposed to the benefits of having a digital marketing service looking into the marketing of your firm. Regarded as one of the growing technologies in the marketing domain, let us explore more about digital marketing.
What is digital marketing about?
In a nutshell, digital marketing is about targeting a specific audience about any product online. It has multiple components which include SEO, Web Analytics, Google Ads and many more.
Multiple modules that are present within digital marketing makes it such a complicated and growing technology. As much as 51% of the budget is invested in digital marketing by various firms. It goes ahead to show the importance of the same.
Benefits of digital marketing
One of the major benefit of digital marketing is the growth of sales and the business. The creation of an online brand has become important as more than 70% of the consumers use online mediums. Thus, online medium as becoming the first touch point for consumers.
Secondly, digital marketing is the cheapest amongst the other forms of marketing. With the growth of the accessibility of the internet, it has become easier to reach the audience. The higher ROI and growth in revenue are proof of the effectiveness of such marketing.
Moreover, the huge amount of online data regarding the sales and purchase history of the consumers have reshaped the world of marketing. Digital marketing extracts the benefits of such data to personalize the message and ensure that your customers feel so much special.
Moreover, digital marketing provides a lot of convenience to both companies and users. Imagine the time when we used to look for queries in the middle of the night for a product, yet we had to wait the entire day.
Digital marketing has ensured that such issues get scrapped with the help of responsive websites. The 24/7 availability along with personalization helps in generating the leads.
The increased sales and growing profits are one of the major outcomes of digital marketing. Yet, with all the benefits mentioned above, digital marketing has a few disadvantages which need to be addressed also.
Missing links of digital marketing
If you are trying to market a particular product at a place where there is no digital literacy, it might be a complete failure. Unlike analog marketing, which is independent of any medium, digital marketing is highly dependant on the internet and the awareness about it.
Digital marketing also increases competition amongst the other firms, which makes it difficult for the firms to penetrate into the market. Targeting of the consumers become difficult, hence reducing the profit potential and the market share of the firm. Yet, with all these missing links, it is one of the rapidly developing forms of marketing.