You want to promote your dental practice, but you don’t have time to learn all the ins and outs of dental marketing.
So you decide to hire a dental marketing company. But there are so many agencies that provide online marketing services for dentists.
How do you choose the right one that will actually deliver on its promises and will attract more patients for your dental practice?
There’s no right answer to this question. But this article will give you some questions you should ask your potential dental marketing agency in order to get more information and properly decide if they fit your needs or not.
Let’s see what it’s all about.
Ask about their dental marketing strategy
This is pretty straightforward. If the dental marketing company you want to hire to market your dental practice doesn’t have a concrete plan or strategy they follow, it means they are amateurs.
Because a proper dental marketing strategy helps you:
- Have an overview of your dental marketing efforts
- Track results
- Quickly switch direction in case something doesn’t work out
- Carefully spend your marketing budget
- Outsmart your competitors
Of course, any dental marketing strategy should be personalized for the particular business context. So this means that the marketing agency or consultant won’t have one prepared for the first meeting.
And that is ok. Just ask them what is or what are some strategy examples they have used so far in their dental marketing services.
Do they track and measure their dental marketing efforts?
Here’s the thing: you don’t want to hire someone to promote your dental practice and randomly try all sorts of dental marketing ideas without tracking and measuring results.
Because internet marketing is tricky. Some tactics might work while others won’t.
What is important is to constantly optimize and improve. And for this, you need to establish SMART goals.
This means you have to have goals that are:
- And time-bound
Here’s an example.
Let’s say your dental marketing company tells you: “let’s attract more patients” or “let’s increase your dental office’s brand awareness”.
Sounds good, right?
But what if this marketing agency actually brings you only 3 more patients than you already have?
He would have reached his goal, right? But would you be happy? Probably not, right?
On the other hand, a consultant that proposes you something like: “We’ll bring you 40 new dental patients every single month starting from month 2”, that’s better, right?
What is the history of the dental marketing company you want to hire for your practice?
How many clients do they have so far?
Are these clients happy with the results?
How much did their dental marketing services improve?
These are some essential questions you should ask them. Ideally, you want to see that they have previously worked with similar clients and that they are constantly improving their services.
There are so many new channels popping up and there are so many strategies you can use to market a dental practice.
You want to make sure that their services include the latest marketing strategies. And you must also make sure that they are up to date with what’s happening in the dental industry.
You should ask them about certain dental trends to quickly find out if they are up to date or not.
What is their oldest client?
Any decent marketer knows that it’s 10x more expensive to acquire a new client than to maintain an existing one.
Plus, existing clients buy more, buy more often and negociate less.
So it’s in their interest to keep their customers as long as possible.
If the marketing agency you want to hire for your dental clinic doesn’t retain its clients for more than 3 months, it means that they are doing something wrong.
Do they offer Social Media marketing services?
Any serious dental marketing company should offer Social Media services.
Why? Because that’s where a lot of the ideal dental patients hang out. It’s easy to target patients on Facebook and Instagram and it’s also easy to engage with them.
Typical social media marketing for dentists should include the creating of a Facebook or a Social Media page and the creation of dental posts.
Do they offer dental SEO services?
The first place where patients look for a dentist is not social media, but Google.
This is why you want your dental practice to be among the first places in the search engine results when someone is looking for a dentist or a dental treatment.
And for this reason, it’s a must for your marketing agency to also offer dental SEO or Search Engine Optimization.
And one of the first things they should do is to optimize your local presence (also called Local SEO).
They should create a Google My Business listing and they should make sure your dental practice ranks for local keywords such as “dentist in my area”.
Can they create a beautiful dental website?
Attracting new patients on an old, outdated website is a waste of money. It will turn off clients and they’ll go to the competition.
A beautiful website, on the other hand, conveys trust. It’s like a clean, good looking dental practice.
First impression matters and your website is the first interaction with your patients.
So before starting any kind of digital marketing for your dental practice, make sure you have a good looking website that is optimized for mobile.
Before hiring a dental marketing company you should know a bit of how online marketing works.
Not the specifics, but you should have a general idea of what can you do to market a dental practice online.
In this way, you can decide if their dental marketing service would be useful or not for your practice.