Are you using digital signage in your business? If the answer is no, you are probably not familiar with all of the associated benefits of using electronic displays in your advertising. Even though many mainstream marketers are designing their campaigns with various kinds of awesome digital ads, industry experts are saying its growth is still in infancy stages. Also, today’s predictions for 2020 helps to support the fact that its continued growth will reach the 20 billion dollar mark.
With that being said, here ‘s what you need to know about digital signage.
What is digital signage?
Digital signage can be described as an electronic display. Presently, this technical platform is being for many different reasons and purposes, including the following:
- Advertising products and services to diverse audiences
- Building brand awareness for the companies that use this method of marketing
- Delivering essential information to consumers via videos and high-quality graphics
- Communicating important information to consumers as they pass by
- Used for emergency situations, providing directions and other key things that the business wants to say
How Does Digital Signage work for businesses?
If your business would like to use digital signage to promote your products and services, you can create a campaign that can benefit your business greatly. If done right, the content that you use in your displays can be very effective in increasing your revenue flow. This is because digital signage ads can capture as much as 400% more views than the traditional ads than seen on billboards and other media.
You should know that these ads are meant to be irresistibly eye-catching so the promotions that you create are often guaranteed to work well. Based on the position and the location of these ads, retail stores can take advantage of the positive influence that it has on customer buying as they walk by their stores. These ads usually work very well because they are designed with science, psychology, and technology combined that causes people to walk buy to be more susceptible to impulse buying.
Benefits of Digital Signage in Your Business
You should also know that there are many other benefits of deploying digital signage in your business marketing campaigns. Some of the top benefits have been provided for you below.
1. Low-cost marketing strategies
If you are looking for a low-cost strategy that will save your company over long periods of time, you need to look into incorporating digital signage ads into your marketing campaign. Actually, if you do your research on the use of the LED and LCD screens promotions, you will find that you can eliminate quite a few hefty expenses when you cut out the cost of printing brochures, large poster boards and other things that require assistance from a professional printing agency.
2. Easy to Deploy
Businesses can always benefit from ad strategy that’s easy to implement. Unlike the preparation that has to go into other traditional media ads, the platform that’s used can be updated with just a few clicks. These updates can include new designs, and they can be sent to affected branches and retail chains within minutes of a new marketing release.
3. Increase in Revenue
The money that you spend on this type of ad campaign can easily pay for itself over and over again. This is because there is an increase in a company’s sales and revenue by as much as 33%.
Digital signage ads offer a wide range of essential benefits to businesses across the U.S. and abroad. The future of this industry is constantly growing into a 20 billion market. With the use of the latest digital signage technologies, businesses can capture the attention of their target audiences effortlessly with irresistible eye-catching ads. The messages sent via this media are intended to have a powerful positive fluence on the consumers’ buying behavior and on the rise of sales and revenue.