The latest marketing trends have turned digital in the past decade or so, which has forced businesses to heavily rely on digital means to find new customers. One of the most used tactics is email marketing, which has proved to be the game-changer for many companies out there.
As other digital marketing approaches have advanced, a discussion has continued to pop up every once in a while: “Is email marketing still important?” Briefly, “indeed”. Having a good email marketing plan will help you reach and communicate in a personalized way with your target audience and increase sales at an affordable cost. Just like other channels and mediums have changed, email marketing tools make it easier than ever for the businesses to meet their new consumers and keep in touch with their existing clientele. For example, New York is a city that is home to millions. If you want to spread the word about your latest product or service in the megacity, you may want to use a New York SEO agency to get the job done for you. These companies already have millions of active email addresses in their database and they know exactly how to reach a particular kind of user group to market your brand.
We have compiled a list of seven reasons to rely on email marketing to boost sales. You can also find out why email marketing is one of the best tactics for digital marketing which has emerged as the most commonly used tool by small businesses to help boost their sales.
- Stay in touch with the Customer
Email is the most common medium used to stay in touch in today’s world. People can check their emails on the go on their latest smartphones. A lot has changed in the recent past, but nothing has diminished the importance of email marketing. Businesses used emails to not only keep in touch with their clients but also with their customers. It allows their sales and marketing departments to build long-term relationships with their clients and customers.
Those who subscribe to the companies’ email lists have already committed to getting different kinds of messages from the brand. So there is little likelihood that they get bothered by the promotional emails from their favorite brands as long as they get something worth their time and attention. It helps improve your customer engagement.
- It’s Easy To Measure Email Marketing
Many email marketing tools provide the ability to track what happens after the email campaign has been sent out. You can track delivery rates, bounce rates, cancel tariffs, click rates, and open rates. It gives you a better understanding of how your email campaigns operate, which ones you need to change or which ones you need to get rid of.
It is not appropriate to disregard these metrics. While there are different studies and surveys with “optimal” numbers to be targeted, it all depends on your business and target market. If your customers not only want emails on a daily basis but demand them, you should provide them the content that would make them feel special. But sending too many emails to customers who don’t want more than one email a week will see a rise in your unsubscribe frequency. It’s all about understanding the consumers and making useful content available.
- Email Marketing is Affordable
Many small businesses operate with a limited budget, which means they are set to rely on the most accessible way to reach their audience and engage them. Email marketing is a cost-effective tactic for digital marketing that needs very little investment to start with. In fact, sustaining over time is also relatively inexpensive, allowing small companies to invest more in advertising. It’s no wonder why so many small business owners are willing to begin developing strategies for email marketing.
Although traditional marketing strategies such as print or television ads or direct mail can cost thousands of dollars over a year, email marketing allows small businesses to reach a wide audience for just pennies per user. Such a large return on marketing investment (ROI) helps you to do more with fewer, which is why email marketing is great for small companies with smaller budgets.
There are very few costs involved in this mode of marketing though. That being said, the campaigns’ exact costs can depend on a few different factors, including what assets you have at home.
If you do not have the in-house resources to develop and implement your email marketing strategies, then you may consider hiring external assistance. Although partnering with email marketing firm needs an initial investment, in the long run, it can actually help you save more cash.
Operating with a company allows you to focus on other core activities of your business. Additionally, despite their familiarity with this strategy, the company would be able to help you achieve better results in a shorter span of time.
- Email Marketing Increases Traffic to Your Website
You can also use email marketing campaigns to increase website traffic. In your email message, you can connect to the respective website content or build a convincing call to action (CTA) that requires readers to throng to your website to get their hands on something special. If you really want to differentiate your CTA, you can use a fun icon, making it easy for readers to alert your CTA or return to your website.
- Email Marketing Helps You Build Integrity
Consumers like to do business with companies they like and have faith in. You can boost this reputation by submitting informative and useful content that adds value to your readers. Several organizations create a monthly email newsletter that provides their readers with valuable content on a regular basis. Such companies work to develop their reputation and establish themselves as a thought leader in their particular industries by providing relevant and precise data to their customers.
- Email Marketing Has Extra Features
Marketing in social media may be a success, but we can not argue that it has its own limitations. Social media posts and advertisements, for instance, have minimal fields and characters. In order not to breach the provision for social media advertising, you will express your post shortly.
Emails are more social, on the other hand. The full usability of HTML is available. And you can tailor the content as well. Additionally, there are limitless media options to use.
- Email Marketing Can Reach People On Every Device
An increasing number of people check out their emails on their smartphones and tablets. You can use e-mail advertising to reach people on the go as they can easily open your email message with an active internet connection. Make sure that the picture dimensions and the volume of text on your website are easy to open and read from mobile devices.
The Final Word
The truth of the matter is that email marketing is here to stay and rule the roost for many years to come. The sooner you’re able to get the best out of email campaigns, the better it is for the growth of your business.