First of all, if you already have your own business, congratulations.
Starting your own business is exciting, but it takes work to make it successful. Getting to see your page on the top of Google pages is a cause for celebration. Not only do you get to increase your conversion rates, but also you get to boost the credibility of your brand.
There is no short cut technique when it comes to getting your website to rank higher. Nevertheless, that doesn’t mean it’s impossible. With a blend of effective marketing techniques and effort, you can improve your ranking.
How do you go about it? Let’s dive straight in, and I’ll show you how to do it.
1. Improve the structure of your website
If your website takes ages to load, then you are intentionally sabotaging your chances of getting a better ranking. Google does not rank slow pages regardless of the quality of your content.
The loading speed of your site is a huge deal when it comes to better online visibility.
So, how do you improve your speeds?
Optimize your site by removing any baggage that is taking a toll on your speed.
• Start by getting a better hosting plan
• Reduce HTTP requests
• Limit the number of external scripts on your page
• Compress your images
• Get rid of excessive themes and plugins
2. Perform a site audit
Performing a technical analysis of your page is crucial in identifying SEO issues that affect the performance of your page. You can analyze your organic traffic, quality of your links, and check for duplicate content.
With a few essential tools, you can perform a site audit and fix indexation issues. However, if you don’t know how to monitor your analytics and conduct regular SEO checks, you can ask SEO NZ for help.
3. Increase the quality of your content
No one wants to read fluff, so stop producing it. Only post fantastic content that provides value to your audience.
If you can’t produce impeccable writing, then you should hire someone who can do so regularly.
Content management is fundamental if you want to grace the top pages of Google. It’s even better if you can produce valuable posts that relate to your local demographic.
Instead of dishing out mediocre content, that’s killing your ranking, find a local SEO Melbourne company and get rid of crappy posts.
4. Optimize your page for mobile devices
Your site needs to work correctly on mobile. Mobile friendly sites receive a slight boost from Google, which should indicate how crucial mobile optimization is if you want to appear on the top search pages.
You can start by doing the following:
• Using a responsive theme
• Don’t use flash
• Use readable text
• Make navigation easy
5. Conduct proper Keyword Research
Researching relevant keywords might seem like an exhaustive task, but it serves as a crucial factor if you want your business to be profitable. It helps check your competitive power, identify your audience, and track the long-tail keywords you should be using in your page.
The only way you can know which keywords to compete for is by doing research. This way, you spend your time working for long-tail phrases you can easily rank for than competing for single word-terms.
As you’ve seen, getting your website to appear on the top pages requires work and a great marketing strategy.
Still, the benefits of having a high-ranking page is worth the time and effort.
I hope these tips will help you improve the performance of your website.