In the past, mobile phone makers will avoid Apple’s launch when they release new products, lest they drown in Apple’s flood of information. But this time, Huawei’s new flagship P30 series was followed not only by Apple’s spring 2019 launch, but also by an official overseas tweet: “Thanks to cook’s warm up.”
The tech giant has been slow to embrace subscription services, the business model of the future.
Today that may change.
Recently, a market research institute has released data on China’s smartphone market for 2018 year-round shipments.
The report shows that in 2018, China’s mobile phone market experienced the worst shipment recession in history, with 396 million shipments a year, down more than 14% year-round, and the overall market size dragged back to 5 years ago, with the Apple phone market in the altar plummeting 13%.
Over the course of more than 10 years, the iPhone has experienced the whole process from the Divine machine to the arcade. The sound of spitting around Apple was rife, and Apple’s market capitalisation evaporated by more than $10 billion as soon as the launch was over. In the past, Apple’s launch of new ideas, new designs, and new technologies as a selling point was accompanied by the death of jobs.
Huawei in Paris, France released two water droplet screen design mobile phone P30 series, equipped with four cameras, equipped with 40 million main camera (f2.2 aperture) + 20 million ultra wide angle (f2.2 aperture) + 8,000,005 times times optical submersible telephoto camera. By contrast, Apple, which publishes only a few service offerings, A Netflix-style television-streaming business is rumoured, alongside a subscription service for news where magazines and newspapers can be bundled in one place for a monthly fee.
China marketing expert analyzing that for the hardware requirements, most users change the frequency of mobile phones or maintain a relatively fixed rhythm, a smart machine no matter how high the evaluation, how good the experience, for most users, there are 90% of hardware features may not be available, and software to provide “content services” is inseparable from everyone.
Thanks to the wave of the Internet, in the period of information outbreak, the content services around people’s “spiritual needs” have been rapidly developed and popularized, especially the media and entertainment industry, represented by news, film and television literature, gaming and entertainment, have shown strong growth power.
At the launch, Apple launched AppleCard, AppleNews+, AppleTV+, AppleArcade and other four related to user consumption, news, entertainment, games and other multi-content services in the field of software, can also be seen that Apple in the use of “soft content” rich “hard equipment”, Firmly circle the user in their own hands. Hardware determines how many users a product can grab, but software and services determine how much heart a product can grab. On this side upward China seems to have come to the front of the apple. Take AppleCard as an example, China has long been a Alipay and WeChat duo, AppleCard in China’s prospects are in doubt, and for the United States, a country in which mostly credit card is used, the publicity of payments via cell phone tells that Apple is not merely one which has power to promote.