There are so many ways to market your product and service or to connect with your customers. Such as written content, photos, whiteboard animations, and videos. Among all of them video holds a crucial place as it attracts the customer faster than any other marketing way. It is one of the most effective and rapidly mounting marketing ways.
There are numerous people, small startups and platforms that offer you outsource video editing service for your product or service. Finding and connecting with them is not an issue anymore as they are available on the click of a cursor because of Internet. But one of the question businesses always face is “Whether to outsource or hire a video professional for the company?” There are several points to be kept in mind along with the cons and pros of outsource and in-house which are mentioned below.
While thinking about the word ‘out-source’ what comes to our mind is hiring a pretty professional video maker or editor who will make an awesomely attractive video for our brand. Outsourcing is preferable when a company needs an extremely specialized video but does not need a professional video maker for a longer term.
One of the benefits of outsourcing is that companies do not have to hire a professional video maker who will take a huge salary every month. Rather, companies just hire these specialists for a single video and pay them according to their task. They are usually more experienced and have better cameras, software, and tools for video making. Besides, as out-sourced professionals work with different clients for years so they can guide better when it comes to good quality video with creativity. They provide an outside perspective of the product or service which anyone from the company cannot provide as they stay too close to the project and do not take an eagle eye view of the company.
Although out-source experts are always available they are often expensive. Their cost can be managed if only one or two videos are required but for daily use, they become too expensive to be affordable. Although they are accessible 24/7 but when they have more projects to work on, they may delay your video.
It is preferable when videos are required on regular basis. Small to large scale companies hire a permanent video professional or they set up a team to make and edit videos for their company. This technique is preferable when a company is determined to make a visual identity among its customers with regular content.
Most of the companies hire in-house experts because of their availability as in case of regular task a skilled person or team is required every time. Overall wage remains the same while a company can increase or decrease the quantity of task. Even the requirements or general projects scope can be changed on the last minute. Besides, the in-house team is meant to have deep knowledge of the project which can assist them making persuading videos.
A company will need to buy the expensive professional equipment for its in-house video making team. With the evolvement in technology, company will need to buy the latest tools and software for their professionals whenever they need it. As the experts are hired for longer term their bonus, vacations, insurances, and other expenses are managed by a company which can contribute to a hidden cost.
The decision of choosing between out-source and in-house depends solely on the company’s scope and goals whether they require a single video or more videos over the course of time. A hybrid approach can assist a company if it needs regular videos and cannot afford an out-source professional either. In a hybrid approach, a company hires a small team or single person for video making to fulfill their need for regular videos. Besides, they can manage to out-source some professional in the hour of need.
Most of the companies prefer hybrid approach while the dedicated video companies prefer in-house video making team. Hiring of an out-source video editing professional is usually done by a company which do not deal with video content.