It was only just a few short years ago that the medical community was warning of a “chronic shortage” of dermatologists, which meant patients were either waiting for long periods of time to get in or were left untreated altogether. While the numbers have started to change for the better, it’s happening slowly and it’s still a field very much in-demand.
What this means for those eyeing a career in the medical field is that dermatology is an area of specialty that offers plenty of job opportunity. And as salarieshub.com points out, it’s not just here in the U.S. where opportunities exist; this is a job that is in demand all around the world.
If you’ve decided this is the route you want to take, and have dreams of opening your own dermatology clinic, there are some tips and steps that you can use that will help ensure it is successful. So, whether you are actively setting up your clinic right now or have plans of doing so in the near future, here is some information that can prove helpful.
Narrow Down Your Services
First things first, you will want to narrow down your services and figure out what you want to specialize in. Right now, the largest market segment is made up of general dermatology, which makes up 60% of the market. Cosmetic dermatology is second with a 20% market share. From there you have dermatopathology, Mohs surgery, and other specialties.
You’ll find that the majority of dermatologists offer both general and cosmetic dermatology since these make up the most of the market share.
Take Time Picking the Right Location
Now, before you go and pick the first location that pops up, you want to take a little time to consider the market and clientele. Ideally, you want to be located in a place that doesn’t have a lot of competition and has a high need for dermatologists. Many people use their insurance coverage to pay for services, so you want to be in an area where there is a high median income or high insurance coverage. This will allow you to tap into a local market.
Establish Yourself as an Expert
In order to help clients find you, it’s a good idea to start establishing yourself as an expert. While there are a number of ways to do this, one of the most effective is through online tools. Make sure your practice has its own business webpage and social network accounts. From there you can start blogging, sending out helpful and informative tips and information, and really make a mark for yourself in the community.
The goal is that when a person needs a dermatologist, your name is the first that pops into their head. You’ll need to stay consistent with your online efforts, however.
Be Realistic with Your Timeline
While it would be great to open a practice and have it become wildly successful right from the start, that isn’t reality, unfortunately. This is why it’s important to be realistic about your goals and the fact your business should aim to grow at a steady pace.