An Introduction on How Local SEO Works

Local SEO strategies are very effective in growing a business and attracting new clients. To help you take advantage of this wonderful strategy, listed below are the things you need to know to get started with SEO and strengthen your place in the market.

Local SEO: The Basics
So, what is a local SEO? It is a very effective method of marketing your business online. It helps companies advertise their products and services to local customers who are coincidentally looking for a local business to help them with their needs. Local SEO utilizes various strategies to help businesses. Some of these are by getting your business’ website on the top of the search engine results page of Google, Yelp, Yellow book, Foursquare, Google My Buiness, Bing Places for Business, and other business directories.

It can also help you localized content on your site and strategically place good online reviews on the web. Local SEO enables you to put your business on search engines and other marketing platforms available online. Everyday, there are millions of possible customers who search for businesses locally. Increase your chances of being found by these potential customers through the help of the local SEO.

Ways on how local SEO services help in attracting new customers

1. Highest conversion rates and good return on investment
Compared to traditional advertising such as the local newspapers, direct mail, etc., local business SEO uses less “physical” resources. In addition, there is little wasted exposure. You reach your potential clients at the most opportune time – when they need you. Local SEO is then both efficient and cost-effective.

Yelp, Foursquare, and other online directories usually dominate the first page of many local search engine results. These directories display the basic information of your business such as the name, address, phone number, and website address.

Therefore, with just few clicks of a button, your potential customer can know about your business and more. Thus, local SEO strategies have higher conversation rates – up to 50% – compared to traditional promotional tools.

2. Targeted and timely local search marketing
Many customers who look for businesses online are actually searching for a particular business type, some even already have a specific business name in mind. With the help of the local SEO, you can promote your business to local customers when they search for the type of service or product that you offer.

Always keep these in mind: the top two reasons for local search is to find a specific business or to find a product or service.

3. Local customers use mostly the internet in finding local businesses
With the popularity of social media and other online search platforms, it’s no wonder that the internet is the first place people go to when finding information about a local business. Although some people still have printed phone books, more and more people prefer to use the internet first.

According to a report, 96% of computer owners conduct local searches, 46% of Google searches are local, 50% of online searches look for business information locally, and 78% of online searches are converted into offline purchases.

4. Most local SEO opportunities are free of charge
Need we say more? Google My Business, Bing Places for Business and other online directories for businesses are free!

5. Local customers trust online reviews
According to a survey, 88% of local customers trust positive business reviews that they see online. A positive online review goes hand in hand with word of mouth in spreading the good things about your products or the services you offer.

Capitalize on these by increasing positive reviews for your business in strategic websites.

Local SEO is a growing strategy to market your business. Entrepreneurs and companies are starting to realize the benefits of SEO. Still, only 44% of businesses have a Google My Business listing.

Do not waste time and list your business now. Getting listed can help increase the odds of your business ranking high in local search results. Now is the time for you to jump into SEO advertising before your business competitors join in!

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