As we’ve all witnesses, the mobile revolution is well and truly here. These days, people use their mobile devices more than they do traditional devices such as computers, telephones, or cameras. Today’s mobile phones and tablets make it easy to access information, enjoy entertainment, communicate, and much more. Many people go online using their mobile as their main device.
With this is mind, it is important for any business to ensure that it has a mobile-friendly website. If your website is not optimized for mobiles, you will be missing out on a huge potential audience – those that use their mobiles as their main means of going online. Reports on media channels such as cnn news live streaming have confirmed the rising use of mobile as a main means of accessing the internet. There are also many other reasons why you should ensure you have a mobile friendly website, which we will look at below.
Two options available
There are two options available to you when it comes to having a mobile-friendly website. You can opt for keep your regular site as it is and have a separate mobile site. However, this can be more costly and more difficult to manage, as you effectively have two separate websites. The best bet is to have your current website optimized for mobiles – a responsive website. This means that the website will adjust to fit the device it is being accessed on. You still only have one site to manage, which is easier for you. However, you will be able to cater for both PC users and mobile device users with this single site.
Key reasons to optimize your site
Being part of the mobile revolution and catering for mobile users is just one of many reasons to ensure you have an optimized website. Some of the other key reasons include:
- Keep Google happy: Every website owner knows the importance of keeping Google and other major search engines happy. Google is now red hot on mobile-friendly websites, and if you fail to comply you will be penalized. This will see your ranking drop, which is never good news.
- Increase your audience: By having a mobile friendly website, you can increase web traffic to your site. This in turn gives you a far better chance of increasing your customer base through conversions. Ultimately, it will impact on your bottom line, making your investment in a responsive website well worth it.
- Keep customers happy: When consumers go onto site via their mobiles, they want a simple and trouble-free experience. If you’ve ever read articles offering small business advice, many will reiterate this. Trying to use a full-size website on a small mobile device can be a nightmare. With a responsive website, consumers will enjoy a far smoother experience.
You will find plenty of experts that are able to work on your website in order to turn it into a responsive one. With the many benefits that this can bring, you will find that it is well worth the time and money in the long run.