Social media play important role in today’s human life. People now become connected not only through a real meeting. People today are able to meet through their laptops, tablets, or smartphones. There is no boundary of time and space anymore when you want to meet someone. Through the technology, you will be able to do something you cannot imagine before, contacting people from other cities, islands, even countries. One popular social media we have today is Facebook. We can do many things here. Chatting with friends and also running business are two of many things we can do. If you just start a business, and want to use Facebook to promote your product, there are some tips to follow.
Know Your Customers
This is the very first thing to think when you start a business, deciding what kind of market you aim. Then, you need to find out whether or not the market you have are in Facebook. If you find most of them are there, you can start to have Facebook and promote your product there. This way is great for those who run consumer-facing enterprise like ecommerce website, shop, cafe, or plumbing business. You can still keep in touch with customers in easy way.
Register and Promote
There are two things you can do, creating a free new account or creating a page. Facebook is free and easy to create a new account. You do not have to create a page to promote your business. Start with your account. Yet, personal page for running business is great to drive traffic to the business page you have. Facebook has a great feature for businessmen, which is Facebook for Business page. You will find a lot of advice, inspiration, and even case studies to complete your experience in running business. It comes with various sizes and shapes. Once you create account for business, tell your customers that you are on Facebook. Also use other social networks like Instagram or Twitter. Sync them, so that in only one step you can post to those three social media at the same time. If you he website or email, mention your Facebook account there.
Think about the Content
Visual speaks louder. Thus, images can attract most people. It will gain more comments, likes, and shares on Facebook. The images you upload must show the human side of the product you have. Yet, you need to remember, that it also has to be in line with the value you bring. Make sure it will not damage the reputation you have. Only post appropriate images and give a complete description about the product you have, the overview of the company, and mention the links of social media or website you have.
To boost traffic, use keywords in every post and profile description you have. You page, then will appear more in search engine results. Your customers will find your page with ease as well.
Keep in Touch with Customers
Make your social media alive. Though you cannot meet them in real life, but create a lively ambience for you and your customers. You can share your views or news of the product as a trigger, and wait for the responds of your customers. Reply to all the comments they give, including the complaints. Having a positive user-generated content will provide a powerful endorsement for the business you run. You also can create competition or some other special yet interesting offers, and reward the customers if they win the competition. Look for the one that other brands have not done. This will attract attention. Choose something unique to do. You can do many things on social media.