Marketing is a substantial part that is required in business world. It will help us in increasing sale and extending what we do even bigger. These great outcome can only be achieved if we do it properly. Otherwise, either our business will not be developed at all or even bankrupt. Many things that could trigger these problems.
In this article, we have mentioned a few of them. You might find some to be trivial. However, if we are careless, our business will be ruined. Well, without further ado, here are matters to avoid in marketing.
No Research is Done
Before doing any attempts of marketing, we must do some researches first. What should explore here? Well, there is a lot of things. For example, we may investigate our targeted customers. Information like their preference, habit, etc can help us a lot to run our business. We can also collect some data about where we are going to build our venture. Is it a strategic place? Can we gain some customers here? Those questions can only be answered if we do some researches.
Lack of Product Information
When we want to promote something, we certainly have to give a detail infor about the products. By that, people will learn about its usage and benefits. The chance of our items being sold out can get higher. In contrast, if we do not inform them completely, they will have no clue what it is about. Conequently, we will be ignored, and they have no interest to buy what we are trying to sell.
Promotion is, indeed, necessary to conduct. During this act, we usually tell customers or clients everything about our products. Mostly, it is about the advantages. There is nothing wrong about it, but we must be careful. Some people promote their items by giving too many promises. If all of them are truly included in the product, then it is okay. If not, customers will find it out and complain about it. In the worst case, we might be sued. That will ruin both relationship that has been built for so long.
Lack of Respond
We must always keep it in mind that customer is our road to success. Hence, serving them appropriately is a must-thing to do. We have to inform them as much as we could. Of course, we also have to listen to them. If they have some questions, answer them. Being not responsive to them could create disappointment. Disappointment will lead us to failure.
There are still many matters to avoid in marketing we need to know. Yet, four of them above are already quite the main issues. As you can see, most of them refers to customers. It is not surprising since we need them to be successful. All in all, learn what you must learn before you start to do marketing.